Facebook Ads/Meta Ads Specialist Setup for Nurses Campaign

Project: Set up a Facebook lead generation (not general social media marketing) ad campaign for a financial services/insurance lead magnet targeting nurses in the Atlanta, GA area. Budget for testing: $250/month ad spend for 3 months ($750 total test budget) — this is a calibration/test phase, not a scale campaign. SET UP JOB, NOT RETAINER What's already built and ready to hand off: Two ad creative formats already written (True/False headline style, and a narrative/empathy-driven format) Landing page (opt-in funnel) built in Systeme.io, capturing name/email/phone 6-email nurture sequence automatically triggered on opt-in What's needed: Set up Meta Business Suite / Ads Manager account (or confirm existing one is properly configured) Install the Meta Pixel and Conversions API on the Systeme.io landing page, so opt-ins can be tracked back to ad spend Build campaign structure: objective = Leads, budget = $250/month split appropriately across the test period Set targeting: nurses (job titles: RN, NP, advanced-practice nurse), Atlanta, GA metro area, appropriate age range for pre-retirement career stage Upload both ad creative variations as separate ad sets, so performance can be compared Confirm ad copy complies with Meta's financial services/insurance advertising policies (this category often has restricted targeting options and stricter review — flag anything that needs adjusting) Set up basic reporting so I can check cost-per-click and cost-per-lead weekly without needing to be a Meta Ads expert myself Provide a short walkthrough (video or live call) on how to check performance and make basic adjustments over the 3-month test ***Finance/insurance expertise necessary*** Deliverable: A live, approved campaign running within your Ads Manager, Pixel firing correctly, both ad variations active, and a plain-English explanation of what to watch for and when it might make sense to pause/adjust.