Facebook Ads + Webinar Funnel Expert for Real Estate Tech Company

I’m looking to hire an experienced Facebook/Meta Ads + Webinar Funnel specialist to help me build, launch, test, and continuously optimize a webinar acquisition funnel for a technology company serving the real estate industry. This is NOT a role where I need someone to simply run Facebook ads. I’m looking for someone who understands the entire webinar acquisition process — from targeting and ad testing to registration, attendance, lead quality, retargeting, and ultimately generating qualified business opportunities. WHAT WE’RE SELLING We’re a technology company helping established businesses in the real estate industry use technology and AI to improve and optimize their operations. Our ideal customers are companies and teams, not individual real estate agents. Examples of the types of businesses we want to reach: * Real estate brokerages * Real estate teams * Real estate agencies * Property management companies * Real estate development companies * CEOs and founders of established real estate businesses * Larger real estate organizations with existing teams and revenue We are specifically interested in businesses that are already successful and have money to invest, but want to improve efficiency, lead generation, operations, automation, sales, or other areas using technology and AI. We do NOT want to build a funnel around low-budget individual agents. YOUR ROLE I will provide the offer, positioning, messaging, copy, and overall direction. Your job is to take that material and turn it into a working acquisition machine. You would be responsible for: * Setting up and managing Meta/Facebook ad campaigns * Developing the campaign structure * Building audiences and targeting strategies * Testing different audiences, creatives, hooks, headlines, and angles * Managing ad budgets * Monitoring campaign performance * Cutting what isn't working * Scaling what is working * Managing retargeting campaigns * Understanding webinar registration campaigns * Optimizing cost per registration * Optimizing for qualified registrations, not just cheap leads * Analyzing attendance and conversion data * Identifying where prospects are dropping off * Making recommendations to improve the funnel * Continuously testing and improving campaign performance I don't want someone who launches the ads and disappears. I want someone who is actively managing the account, looking at the data, forming hypotheses, testing them, and making decisions. WEBINAR FUNNEL EXPERIENCE IS IMPORTANT You should have actual experience running webinar funnels, preferably for B2B, SaaS, technology, consulting, real estate, professional services, or another high-ticket offer. You should understand the difference between: Cheap lead generation → qualified business prospect → webinar registration → webinar attendance → sales opportunity I care much more about the quality of the businesses entering the funnel than simply generating a large number of registrations. For example, I'd rather have 50 registrations from legitimate brokerage owners and real estate company executives than 500 registrations from individual agents who have no budget. WHO I’M LOOKING FOR You should have: * Strong Meta/Facebook Ads experience * Proven webinar funnel experience * Experience with B2B lead generation * Experience with higher-ticket offers * Strong understanding of audience targeting * Experience testing multiple ad angles and creatives * Strong analytical and data-driven decision making * Ability to understand a funnel beyond just the ad account * Experience optimizing campaigns based on downstream conversion data * Ability to communicate what you're testing and why You should be comfortable saying: “This audience isn't working. Let's kill it.” or “This angle is producing registrations, but the leads aren't qualified. Let's change the targeting and messaging.” rather than simply reporting that the CPL went down. IMPORTANT: WE WANT OPERATORS, NOT BUTTON PUSHERS I'm not looking for someone who needs me to tell them exactly what to do every day. I'll give you the product, offer, copy, positioning, and business context. I expect you to bring the advertising expertise and funnel expertise. You should be able to look at what we're trying to accomplish and tell me: * How you would structure the campaign * Who you would target * What you would test first * What metrics you would watch * What you would change based on the data * How you would scale successful campaigns * How you would improve the quality of registrations IDEAL BACKGROUND Bonus points if you've worked with: * SaaS companies * AI and technology companies * Real estate companies * B2B services * Consulting companies * High-ticket offers * Webinars * Executive and decision-maker audiences * Companies selling to businesses rather than consumers HOW WE'LL WORK I'll provide the messaging, copy, offer, and business context. You take ownership of the Meta advertising and acquisition side. I'm looking for someone I can potentially work with long-term rather than someone who just wants to launch a campaign for two weeks. If the campaigns work, I want to scale them significantly. TO APPLY Please include: 1. 2–3 examples of webinar funnels you've personally managed 2. What was the offer and who were you targeting? 3. What was the approximate ad spend? 4. What results did you achieve? 5. Have you run ads targeting business owners and executives rather than consumers? 6. What would you test first for a webinar targeting established real estate companies and brokerages? Please don't send a generic “I can manage your Facebook ads” proposal. I want to see that you actually understand webinar funnels, B2B acquisition, Meta advertising, and lead quality. If you've successfully taken a high-ticket webinar funnel from launch to testing to optimization to scale, I'd love to talk.