Facebook Community Growth & Content Strategist

Faceless Women’s Self-Investment Brand | 30-Day Soft Launch I am seeking a creative, action-oriented Facebook Growth strategist and content creator to develop strategic posts and interact with community groups who allow promotions, commentary, and limited restrictions for the soft launch of The House of Klass and its first product, Empire Builder. The House of Klass is a women-centered self-investment brand. Empire Builder is its first tangible product, but the broader brand should never be reduced to one workbook. The brand name must always be written as The House of Klass, including the word “The.” Read the Attached Briefing Before Applying Please read the complete attached briefing before submitting a proposal. Your proposal must reflect: * the specific brand direction, intended audience, and project requirements outlined in the attached briefing; and * the Facebook soft-launch goals and content expectations outlined in this job post. All responses must be written in your own words and demonstrate your personal understanding of the project. Do not copy, mirror, closely paraphrase, or recite my language back to me. Repeating the briefing does not demonstrate comprehension. I am evaluating whether you understand the brand well enough to apply your own creativity, expertise, content ideas, and professional judgment. Generic proposals, copied responses, or proposals that demonstrate the briefing was not carefully reviewed will not be considered. Current Facebook stage The House of Klass business account is new and currently has no established following. I am new to managing social media for this business. The business concept itself does not need to be reinvented. It needs greater visibility through original, consistent, engaging, and brand-specific content. I need a content creator who can take the established brand direction and translate it into effective content that makes women think and subscribe or purchase empire builder if applicable. The selected creator should understand how to begin building a presence from the ground up rather than relying on an existing audience. I understand that organic growth takes time. However, I still expect consistent content development, production, posting, communication, and refinement. What I Need This position is primarily about content. I need someone who can: * study and understand the brand; * develop original video and static posts concepts; * create strong openings that capture attention; * translate ideas into polished short-form videos; * use visual storytelling rather than relying only on written statements; * create content that appeals specifically to women; * recommend relevant sounds, formats, and creative approaches; * write appropriate captions and hashtags; * submit content for approval; * revise content when necessary; * post approved videos consistently; * and review performance to determine what should be continued, adjusted, or replaced. I will provide creative direction and feedback. All content must be submitted for my approval before it is published. When revisions are necessary, I will provide revision direction. However, I should not have to create every idea, hook, script, visual concept, or caption before the creator can begin working. I need someone who can exercise initiative, make professional recommendations, communicate proactively, and consistently move approved work into production. Faceless Brand and Inclusive Representation The House of Klass is a faceless brand, meaning that the founder will not be the primary face of the content or the central content strategy. This does not mean that every woman appearing in a video must be faceless . Content may feature women of different races, ethnicities, nationalities, appearances, and backgrounds. The House of Klass uses a soft-luxury visual direction so a woman can be drawn in by the beauty of the brand and then discover substance, clear benefits, and usefulness behind it. The content should not suggest that a product alone automatically transforms a woman’s life but meaningful outcomes also require participation, application, effort, and consistency. The completed website and broader House of Klass ecosystem will not be fully revealed until later this year or early next year. During this Facebook soft launch, the goals are to: * introduce The House of Klass through short-form visual storytelling; * build an intentional presence among women interested in self investment ; * create immediate curiosity around the brand; * encourage women to follow the account; * encourage comments, shares, and meaningful interaction women based community groups * introduce Empire Builder as the first tangible product from The House of Klass and create content that allows women to understand the experience and potential benefits of using the product. Empire Builder Facebook Content Empire Builder is a guided business workbook presented in a journal-and-planner format for women in the early stages of entrepreneurship. Empire Builder videos should help women visualize both the need for the product and the experience of using it. Content may explore concepts such as: * A woman who has business ideas but no organized system for developing them. * A woman who feels overwhelmed because she does not know what to address first. * The contrast between scattered ideas before using Empire Builder and a more organized working process afterward. * A woman opening and using Empire Builder in a realistic setting. * Actual interior pages being completed or reviewed. * Building a business while continuing to work or manage other responsibilities. * Showing the product as a practical tool rather than a decorative workbook. * Demonstrating how the product can help a woman organize her thinking, address important fundamentals, and begin taking action to build a structured business Before-and-after content may be used, but it must remain realistic. The “before” may show confusion, scattered notes, delayed ideas, or a lack of organization. The “after” may show greater organization, direction, or business completed steps. The content must not promise guaranteed income, guaranteed growth, automatic business formation, or business success. Refer potential buyers to Etsy and Amazon to purchase empire builder. The House of Klass TikTok Content The House of Klass content should speak specifically to women and create recognition around their experiences. Women are often overextended by the professional, financial, caregiving, relational, domestic, and emotional responsibilities they carry daily. Their own restoration, development, and long-term interests may receive less attention. Content may explore: * How continual responsibility without adequate restoration or self-care may contribute to depletion. * The difference between temporary replenishment and meaningful internal transformation. * The emotional experience of continually prioritizing everyone else. * Moments when a woman realizes that her own needs, plans, or future deserve attention. * The difference between briefly escaping a demanding life and meaningfully changing how she participates in it. * Entrepreneurship as one practical form of self-investment. * Questions, statements, and short narratives that encourage women to pause, recognize themselves, comment, share, follow, or subscribe. The content should feel thoughtful without becoming overly academic, clinical, or instructional. Trends may be used when they make sense for the brand. The creator should not force the brand into unrelated trends merely because they are currently popular. AI and Visual-Quality Expectations AI-assisted tools may be used when appropriate, but the creative process must remain human-led, intentionally art-directed, and specific to The House of Klass. I am not seeking an AI-only creator who generates a video, adds wording, and submits it without meaningful review or refinement. Final content must be: * realistic where realism is intended; * polished and professionally reviewed; * consistent with the approved brand direction; * original rather than generic or template-driven; * free from distorted hands, anatomy, text, objects, or products; * and visually connected to the purpose of the video. The official Empire Builder cover, interior pages, logo, approved wording, and brand assets must be represented accurately within all Facebook content. They must not be recreated, rewritten, distorted, or replaced through AI. Cartoonish AI visuals, fake product pages, distorted mock-ups, generic luxury footage, and obvious unrefined AI output will not be accepted. Candidate Requirements Please do not apply if your primary approach is reposting Instagram content, using repetitive Canva templates, creating generic motivational graphics, or relying on unrefined AI-generated visuals. I am looking for someone who can create thoughtful Facebook content with mature writing, cinematic visual quality, meaningful audience engagement, and clear brand-specific direction. The ability to create or source cinematic, realistic, editorial video content that reflects a soft-luxury brand. * Experience creating realistic product presentations and incorporating official product assets without distorting or recreating them through AI. * The ability to use AI only as a supporting tool while keeping the final creative work human-led, refined, realistic, and specific to the brand. Professionalism, honesty, and transparency regarding progress, challenges, questions, and possible delays. * The ability to submit content for approval, complete revisions, publish approved content, and provide regular performance updates. * The ability to review Facebook performance and make thoughtful recommendations based on reach, engagement, shares, comments, page visits, link activity, and audience response. The ability to distinguish between The House of Klass as the parent brand and Empire Builder as its first product. * The ability to develop original ideas independently rather than waiting for the client to provide every caption, topic, visual, and next step. Budget and Weekly Milestones The budget is $200 fixed for the initial 30-day engagement. The project will be divided into four milestones: * Milestone 1, Days 1–7: $50 * Milestone 2, Days 8–14: $50 * Milestone 3, Days 15–21: $50 * Milestone 4, Days 22–30: $50 Each milestone will be released after the agreed work for that period has been: 1. completed; 2. submitted; 3. reviewed; 4. and revised when necessary. The full $200 will not be released upfront. The budget will not increase during the initial 30-day engagement. Candidates must clearly explain what they can realistically create, revise, publish, and monitor within this amount. I prefer a focused number of thoughtful, polished videos over a high volume of generic, rushed, or poorly refined content. If the relationship continues beyond the first month, the budget may be reviewed monthly based on: * content quality; * execution; * communication; * consistency; * audience response; * previous-month performance; * and the evolving needs of the brand. Continued work or a future budget increase is not guaranteed.