Founder Brand Strategist for B2B Consulting Founder

I’m looking for a Founder Brand Strategist to help me build a clear, differentiated personal brand around my work as the founder of a growing B2B revenue operations and GTM consultancy. This is not a traditional PR role and I am not looking for someone whose primary strategy is media placements, press releases, or generic personal-brand content. I need someone who can help turn the work I’m already doing, my experience, opinions, client insights, and point of view into a founder brand that builds authority and creates demand for the company. About Me I run a growing consultancy focused on revenue operations, GTM strategy, sales infrastructure, outbound, sales enablement, systems, and operationalizing growth for founder-led companies. A lot of my work sits at the intersection of: Revenue Operations GTM strategy Sales systems and infrastructure Founder-led sales Sales enablement Outbound strategy Building revenue teams Operationalizing companies that have grown faster than their internal systems I have a lot to say and a lot of real-world material to pull from. What I don't currently have is a cohesive strategy for turning that into a recognizable founder brand. What I Need Help With I want someone who can help me define: Founder Positioning What I should be known for The category or territory I can credibly own My strongest differentiated point of view How my founder brand relates to — but remains distinct from — the company brand The audiences I should be speaking to Content Strategy Core content pillars Recurring topics and themes Strong POVs worth developing Which client/work insights can become public-facing content LinkedIn strategy Thought leadership strategy How to turn conversations, meetings, voice notes, and existing work into content Brand Voice I do not want a polished corporate founder persona. My actual voice is direct, funny, opinionated, conversational, and sometimes irreverent. I need someone who can sharpen that voice without sanitizing it. Authority + Distribution Help identify the right opportunities for: Podcasts Founder communities Speaking Panels Guest content Partnerships Strategic introductions Selective PR opportunities where appropriate The goal is not visibility for visibility's sake. The goal is to make the right founders and operators think: “She understands exactly what is broken inside our revenue organization.” Initial Deliverables I’d like the initial engagement to produce something along the lines of: Founder brand positioning Audience definition Founder POV / narrative 3–5 core content pillars Brand voice guidelines LinkedIn strategy 60–90 day content roadmap Thought-leadership topic bank Distribution / podcast / speaking strategy Recommendations for how founder brand should generate demand for the business I am open to continuing with the right person for ongoing strategy and execution. Who I'm Looking For You may come from: Founder branding Executive positioning B2B content strategy Thought leadership Brand strategy Executive communications Founder-led growth Experience working with B2B founders, consultants, SaaS companies, agencies, or professional services businesses is highly preferred. I care much more about strategic thinking and quality of work than follower counts. Please Include When applying, please send: 2–3 founders whose personal brands you have worked on What specifically you did for them Examples of positioning/content strategy work Your approach to identifying what a founder should become known for Your thoughts on the difference between a founder brand, company brand, and PR Your preferred engagement structure and pricing Please don't send a generic social media management proposal. I'm specifically looking for someone who can help build the strategy and intellectual foundation of the brand first.