Founding Product Marketing & GTM Consultant (Fractional)

About Vowelite Vowelite is a private, invite-only matchmaking platform designed for verified professionals who are serious about long-term commitment and marriage. Unlike traditional dating apps built around swiping and endless feeds, Vowelite offers curated, one-at-a-time introductions powered by a matching engine and refined by a dedicated human concierge team. Every member is identity-verified, and each introduction is made with clear intent—creating a more focused, secure, and meaningful experience. Vowelite is preparing for its US market launch and is looking for a strategic marketing specialist to help establish the foundation for its go-to-market strategy. About the Engagement We are seeking a Founding Product Marketing & GTM Consultant to provide strategic and hands-on support as Vowelite prepares for and enters the US market. This is a fractional consulting engagement, rather than a traditional full-time employment position. The ideal consultant will bring strong expertise in product marketing, go-to-market strategy, customer research, positioning, and early-stage growth—and will be comfortable working independently in an evolving startup environment. The engagement is designed around clearly defined priorities and deliverables, allowing the consultant to contribute meaningful strategic value without the commitment of a traditional full-time role. The consultant will work closely with the founders and collaborate as needed with Product, Engineering, Design, and Social Media. What You'll Do Go-to-Market & Positioning Provide strategic guidance for Vowelite's US market launch. Develop or refine product positioning and messaging for key customer segments. Help establish the core messaging framework and value propositions. Provide recommendations on launch strategy, channels, and priorities. Identify opportunities to differentiate Vowelite within the matchmaking and relationship-focused technology market. Market & Customer Insights Conduct targeted market and competitor research. Analyze customer segments, needs, behaviors, and pain points. Gather and synthesize feedback from early users and prospective customers. Translate market and customer insights into actionable product and marketing recommendations. Growth & Acquisition Strategy Advise on customer acquisition strategies across organic, paid, community, partnership, and other relevant channels. Help identify and prioritize early-adopter communities and potential strategic partners. Develop recommendations for acquisition, activation, and retention initiatives. Establish practical metrics and reporting frameworks to evaluate early traction. Launch & Strategic Support Support the development of launch plans and marketing priorities. Collaborate with the founders and cross-functional team to ensure consistent positioning and messaging. Provide strategic input on campaigns, partnerships, content, and other growth initiatives. Help establish repeatable processes and documentation that can support Vowelite's future marketing function. Initial Consulting Deliverables The initial engagement may focus on a defined set of strategic deliverables, such as: US market and competitor landscape assessment Target customer segmentation and ICP recommendations Product positioning and messaging framework Go-to-market strategy and launch recommendations Customer acquisition channel strategy Early adopter and partnership strategy Recommended marketing funnel and key performance metrics Initial 90-day marketing/growth roadmap Specific deliverables and priorities will be agreed upon with the selected consultant based on Vowelite's immediate needs. Qualifications Demonstrated experience in Product Marketing, Go-to-Market Strategy, Growth Marketing, or a related field. Strong market research and customer insight capabilities. Experience developing positioning, messaging, launch strategies, and customer acquisition plans for digital products. Strong understanding of product marketing principles and the ability to work effectively with product and technology teams. Experience with early-stage companies, startups, consumer technology, marketplaces, or other digitally driven products is highly desirable. Strong analytical skills and the ability to use data and customer insights to inform strategic decisions. Excellent written and verbal communication skills. Ability to work independently, prioritize effectively, and operate comfortably in an early-stage environment with evolving priorities. A strategic, hands-on mindset with the ability to move between high-level recommendations and practical execution. Engagement Structure Engagement Type: Fractional / Consulting Time Commitment: Limited monthly commitment, based on agreed priorities and deliverables Compensation: $500 USD per month consulting retainer Equity: Equity participation may be included as part of the overall opportunity, subject to the applicable agreement and terms. Work Arrangement: Remote Engagement Structure: Flexible, outcome-focused, and designed around clearly defined priorities and deliverables The monthly consulting retainer is intended to compensate the consultant for a limited, fractional level of involvement, with the broader opportunity including potential equity and the opportunity to contribute to Vowelite at an early stage. Why Join Vowelite? This is an opportunity to work closely with the founding team and help shape the marketing and go-to-market foundation of a product from its earliest stages. Rather than stepping into an established marketing organization, you'll have the opportunity to influence the strategy, positioning, customer acquisition approach, and launch framework that will help define Vowelite's growth. The engagement may be particularly well suited to an experienced product marketing, GTM, or growth professional who enjoys fractional consulting, advisory work, and early-stage ventures and is interested in participating in the longer-term upside of a company they help build. Important Note This is a fractional consulting engagement and not a full-time position. The role is intended for a specialist who can provide focused strategic expertise within a limited monthly commitment. The scope, priorities, and expected deliverables will be agreed upon with the selected consultant.