Fractional B2B Marketing Lead | Demand Generation, Pipeline Growth & Measurable ROI

We are looking for an experienced Fractional Marketing Lead to build and manage a campaign-driven demand generation engine for a growing digital marketing organization. This is not a role focused solely on content creation, social media activity, or marketing coordination. We need someone who can connect marketing efforts directly to qualified pipeline, new clients, measurable revenue, and return on investment. Role Details Commitment: Approximately 15–20 hours per week Monthly Budget: $1,500 Initial Engagement: 90–120 days, with the opportunity for an ongoing partnership Primary Focus: Demand generation and pipeline creation Secondary Focus: Brand positioning and supporting marketing infrastructure The Objective Your primary responsibility will be to build a repeatable demand generation system that creates predictable, trackable pipeline aligned with our ideal customer profile. The goal is for the investment in this role to pay for itself within a defined 90–120-day window through measurable pipeline and attributable new revenue. The selected candidate should be comfortable being evaluated based on business outcomes, including: Qualified opportunities generated Pipeline value created Lead-to-revenue conversion New monthly recurring revenue influenced by marketing Campaign performance Marketing return on investment Progress toward the agreed payback target 90–120 Day Payback Expectation Our planned monthly investment is approximately $1,500, representing a total investment of approximately $4,500–$6,000 over the initial 90–120-day engagement. Our initial target is to generate approximately $7,000–$10,000 in new monthly recurring revenue during this period, creating a clear path for the engagement to pay for itself. Current planning assumptions include: Average client value of approximately $2,000 in monthly recurring revenue Estimated close rate of approximately 25% Target of 15–20 qualified sales opportunities Target of approximately four new clients Payback target of 90–120 days These assumptions are starting points and may be refined with the selected candidate based on market data, channel economics, campaign performance, and sales-cycle length. We understand that closed revenue depends on both marketing and sales performance. However, the selected candidate will be expected to take ownership of generating qualified opportunities, improving campaign economics, and building a measurable path from marketing investment to revenue. What You Will Own Assess our current positioning, marketing efforts, channels, and available assets Develop a focused demand generation strategy aligned with our ICP Create a 90–120-day plan tied to pipeline, revenue, and payback goals Plan and launch two to three ICP-focused campaigns within the first 90 days Identify the strongest acquisition channels for reaching qualified prospects Develop campaign messaging, offers, funnels, and conversion paths Coordinate or oversee required content, landing pages, email sequences, and campaign assets Implement lead tracking, attribution, and lead-to-revenue reporting Work closely with sales and leadership to improve lead quality and conversion Monitor cost per lead, cost per qualified opportunity, pipeline value, conversion rates, and expected revenue Provide clear reporting on progress toward the 90–120-day payback target Establish a repeatable demand generation playbook rather than relying on one-time efforts First 90-Day Success Criteria By the end of the initial 90 days, we expect the selected candidate to have: Launched two to three focused demand generation campaigns Implemented clear lead-to-revenue tracking Generated a consistent flow of qualified opportunities Built sufficient qualified pipeline to support the agreed revenue target Identified the most effective channels, messages, and offers Established a repeatable campaign and reporting process Demonstrated measurable progress toward the 90–120-day payback goal Created a clear plan for scaling the channels producing the strongest ROI Ideal Background We are especially interested in candidates with experience in: B2B demand generation Digital marketing agencies, white-label services, SaaS, or professional services Lead generation for recurring-revenue businesses Developing and executing ICP-driven campaigns Marketing attribution and revenue reporting Campaign budgeting and payback-period analysis Paid acquisition, outbound, partnerships, email marketing, webinars, or other pipeline-generating channels Working with sales teams to improve lead quality and conversion Managing fractional or part-time marketing leadership engagements What We Are Not Looking For This role may not be a fit if your experience is primarily limited to: Posting on social media without clear pipeline accountability Brand awareness campaigns without measurable conversion goals Managing activity metrics without connecting them to revenue Producing content without an acquisition or distribution strategy Reporting impressions, clicks, or engagement without measuring business impact Recommending long-term marketing initiatives without early validation or measurable milestones To Apply Please include the following in your proposal: A brief example of a B2B demand generation initiative you led. The marketing investment, pipeline value, revenue, and payback period achieved. The channels you would initially evaluate for this engagement and why. How you measure marketing’s contribution to pipeline and revenue. How you would approach achieving payback within 90–120 days. What you would aim to accomplish during the first 30, 60, and 90 days. Your weekly availability and proposed monthly engagement structure. Please begin your proposal with the phrase “Revenue-Focused Marketing” so we know you have reviewed the full description. We are looking for a strategic and hands-on marketing leader who can move quickly, test thoughtfully, communicate clearly, and build a demand engine that produces measurable business value.