Fractional B2B SaaS Go-to-Market Consultant (Customer Discovery & Founder-Led Sales)

## About Us We are two technical founders building an AI-powered B2B SaaS platform that helps businesses consolidate customer feedback from multiple sources, surface actionable customer insights, and accelerate product and customer experience decisions. We have: * A working MVP * A live website * Early customer conversations * Initial product validation We're now looking for an experienced **early-stage Go-to-Market (GTM) consultant** to help us build a repeatable customer acquisition engine. This is **not** a traditional sales role. We are looking for someone who enjoys customer discovery, experimentation, positioning, and building GTM systems from the ground up. --- # The Engagement We intend this to become a long-term collaboration, but we work in **gated phases**. Only **Phase 1** will be contracted initially. Each subsequent phase will be awarded only if both parties believe the engagement is delivering value. --- # Phase 1 (Initial Contract – 2 Weeks) ### Objectives Become familiar with our product and business. Review: * Product positioning * Website * Current messaging * Existing outreach efforts * Customer conversations * Competitor landscape * Current ICP assumptions ### Deliverables * GTM assessment * Website and messaging recommendations * ICP assessment * Prioritised opportunities * Risks and weaknesses * A practical 90-day GTM roadmap * Success metrics for future experiments **Phase 1 is about diagnosis, not selling.** --- # Potential Future Phases If Phase 1 is successful, we expect to continue working together across the following areas. ## Phase 2 – Customer Discovery * Conduct structured customer discovery * Validate ICP * Identify buying committee * Refine positioning * Document customer pain points --- ## Phase 3 – GTM Experiments Design and execute structured outbound experiments. Examples include: * Industry segmentation * Buyer persona testing * Messaging experiments * LinkedIn outreach * Cold email strategy * CRM optimisation * Weekly experiment reporting --- ## Phase 4 – Founder-Led Sales Enablement Help us establish a repeatable founder-led sales process. Potential work includes: * Discovery call framework * Demo improvements * Objection handling * Sales playbook * Qualification framework * Founder coaching * Pipeline management --- # What We're Looking For We'd love someone who has experience with: * Early-stage B2B SaaS * Founder-led sales * Customer discovery * GTM strategy * Positioning and messaging * ICP definition * Outbound sales strategy * LinkedIn prospecting * CRM implementation (HubSpot preferred) Experience selling AI, Customer Experience (CX), Voice of Customer (VoC), Product Analytics, Support, or Enterprise SaaS is highly desirable. --- # How We Work We value evidence over opinions. Every recommendation should ideally be supported by: * Customer interviews * CRM data * Outreach metrics * Market research * Direct customer feedback * Experiment results We're looking for someone who thinks like an operator, not someone who simply delivers presentations. --- # To Apply Review our website and LinkedIn page. Website: https://cxplus.ai/ LinkedIn: https://uk.linkedin.com/company/cxplus-ai What are the three biggest improvements you would make? Please answer this briefly when you bid. AI slop will negatively impact your bid.