Fractional CMO for HomeGrown Family Hub App — SEO, ASO, Lifecycle Marketing & Conversion

HomeGrown is a family hub app designed to help families stay connected, organized, and engaged in one shared place. We’re looking for an experienced, hands-on Fractional CMO to build and lead our growth marketing strategy. This is not a strategy-only advisory role. We need someone who can identify the highest-leverage opportunities, create a practical roadmap, and execute the work to grow and maximize revenue. What You’ll Own - Develop and prioritize HomeGrown’s overall go-to-market and growth strategy - Refine our positioning, messaging, target audiences, and customer journey - Improve website SEO through keyword research, content strategy, technical recommendations, and on-page optimization - Lead App Store Optimization for the Apple App Store and Google Play - Create and optimize landing pages for acquisition campaigns and key audience segments - Build email marketing programs, including onboarding, activation, engagement, retention, and win-back campaigns - Implement reliable conversion tracking and attribution across our website, app stores, email platform, and advertising channels - Define the marketing funnel, KPIs, reporting cadence, and experimentation roadmap - Analyze user behavior and conversion data to identify drop-off points and growth opportunities - Coordinate or manage specialists, freelancers, designers, and content creators when needed - Help establish repeatable marketing systems that can scale with the company Initial Priorities During the first 30 days, we expect you to: - Audit our current positioning, website, app-store presence, analytics, and marketing funnel - Identify tracking gaps and establish a clear measurement framework - Recommend the highest-impact growth opportunities - Create a prioritized 90-day marketing roadmap - Begin executing quick wins across SEO, ASO, landing pages, email, and conversion optimization Ideal Candidate Proven experience leading growth or marketing for a consumer mobile app, SaaS product, or digital subscription business Strong understanding of both strategic marketing and hands-on execution Demonstrated success with SEO, ASO, lifecycle email, landing-page optimization, and analytics Experience improving activation, conversion, retention, and customer acquisition Comfortable working in an early-stage environment with limited resources and evolving priorities Able to translate data into clear decisions and practical experiments Strong copywriting, positioning, and communication skills Familiarity with family, parenting, household, community, or consumer lifestyle products is a plus Engagement - This is a part-time, ongoing fractional leadership role, but could lead to full time work if results are proven. - Please apply as an individual consultant rather than an agency, unless you personally intend to lead the engagement and remain our primary point of contact. Please include: - A brief description of your fractional CMO or growth-marketing experience - Examples of consumer apps or digital products you have helped grow - One or two measurable outcomes you personally influenced - The marketing tools and analytics platforms you typically use - Your availability, time zone, and preferred engagement structure - What you would evaluate first when marketing a new family-focused app Please begin your proposal with the phrase “HomeGrown Growth” so we know you read the full posting.