Fractional CMO

About BleuBully BleuBully is a premium, woman-owned bedding company creating luxuriously soft, cooling bedding made from 100% TENCEL™ Modal. We're more than a bedding brand—we're building a lifestyle company that combines exceptional products with meaningful impact through our Sheets for Shelters initiative supporting animal rescues. We're looking for a strategic marketing leader who can help scale our direct-to-consumer business while improving profitability and customer acquisition. Position Overview We are seeking a highly experienced Fractional Chief Marketing Officer (CMO) with a proven track record of growing Shopify ecommerce brands. This role is ideal for someone who can develop marketing strategy while also rolling up their sleeves to execute campaigns, optimize advertising performance, analyze data, and drive measurable revenue growth. You'll work directly with the founder to build and execute a comprehensive growth strategy across paid media, email marketing, customer retention, and conversion optimization. Responsibilities Growth Strategy Develop and own the overall digital marketing strategy Identify new customer acquisition opportunities Improve return on ad spend (ROAS) and customer acquisition cost (CAC) Build quarterly growth plans and marketing roadmaps Recommend budget allocation across channels Paid Advertising Manage and optimize: Google Ads Performance Max Google Shopping Search campaigns Display campaigns Meta Ads (Facebook & Instagram) Pinterest Ads (preferred) Reddit Ads (preferred) Responsibilities include: Campaign creation Audience targeting Keyword strategy Creative testing Landing page recommendations Budget optimization ROAS reporting Shopify Ecommerce Must have extensive Shopify experience including: Shopify Analytics Shopify Reports Product merchandising Conversion rate optimization (CRO) Landing page strategy Collection optimization App recommendations A/B testing Product launch strategy Bonus if familiar with: Broadcast Theme Shopify Plus Okendo Klaviyo integrations Email & SMS Marketing Develop and optimize customer retention through: Klaviyo email campaigns Automated flows Welcome series Abandoned cart Browse abandonment Win-back campaigns Product launch emails Promotional campaigns Customer segmentation A/B testing SMS marketing experience is a plus. Analytics & Reporting Monitor and report on key metrics including: ROAS MER (Marketing Efficiency Ratio) CAC LTV Conversion Rate Average Order Value Revenue by channel Attribution analysis Customer retention Repeat purchase rate Present actionable insights and recommendations through weekly or bi-weekly reporting. SEO & Content Strategy Work with the team to improve: Organic search rankings Product page SEO Blog strategy Technical SEO recommendations Keyword research Content planning Marketing Leadership Prioritize growth initiatives based on ROI Recommend new marketing channels Coordinate with designers and content creators Manage outside agencies or freelancers when needed Stay current on ecommerce trends and best practices Qualifications We're looking for someone who has: 7+ years of digital marketing experience 3+ years leading marketing for DTC ecommerce brands Proven experience scaling Shopify stores Strong Google Ads expertise Strong Meta Ads experience Deep knowledge of Klaviyo Excellent analytical skills Experience managing six-figure annual advertising budgets Strong communication and strategic thinking Nice to Have Home goods or bedding experience Luxury consumer brand experience Subscription or retention marketing experience Experience with influencer marketing Experience with affiliate marketing Experience with Amazon advertising Experience with GA4 and Looker Studio Familiarity with AI marketing tools and automation Success Looks Like Within the first 90 days, we'd expect this person to: Audit all current marketing efforts Build a comprehensive growth strategy Improve paid advertising performance Optimize our Klaviyo flows and campaigns Deliver a clear KPI dashboard Identify high-impact opportunities to increase revenue and profitability Establish a repeatable marketing cadence for launches and promotions Compensation Fractional / Contract Approximately 10–25 hours per week Competitive hourly or monthly retainer based on experience Long-term opportunity for the right candidate Why Join BleuBully? You'll work directly with the founder to help build an emerging premium bedding brand with a strong mission and significant growth potential. We're looking for a true strategic partner who enjoys combining data-driven decision-making with creative marketing to scale a purpose-driven ecommerce business.