Fractional Chief Growth & Data Officer (CMO/CGO) – Healthcare Growth Company

Fractional Chief Growth & Data Officer (CMO/CGO) – Healthcare Growth Company About Edin Vitality Edin Vitality is a rapidly growing men's health and surgical organization focused on sexual medicine, urology, and advanced surgical solutions. We generate significant lead volume through YouTube, Meta, Google, organic content, and other digital channels. We have a strong physician-led personal brand, an established sales team, GoHighLevel CRM infrastructure, and substantial opportunity to scale. We are now looking for an exceptional "Fractional Chief Growth & Data Officer" who can help turn our marketing and sales operation into a highly measurable, scalable growth engine. This is not a social media manager position and it is not a traditional marketing consultant role. We want someone who thinks like an owner, understands numbers, challenges assumptions, and can connect **marketing → leads → sales activity → consultations → deposits → surgeries → revenue and profit.** Your Mission Your primary responsibility will be to help Edin Vitality predictably and profitably grow revenue. You will work directly with the Founder/CEO and leadership team to identify where growth is being lost, establish clear KPIs, improve our acquisition and conversion systems, and hold marketing and sales performance accountable to data. We want to know: What is working? What isn't working? Where are we losing money? Where are we losing leads? What should we scale? What should we stop? What should we test next?** You should be able to answer those questions with data—not opinions. Key Responsibilities 1. Growth Strategy Develop and oversee the overall growth strategy across: * Google Ads * Meta Ads * YouTube * Organic YouTube/content * SEO * Retargeting * Email/SMS nurture * Webinars * Landing pages and funnels * Referral and affiliate channels * New acquisition channels Identify the highest-leverage opportunities for increasing qualified consultations, surgical cases, revenue, and contribution margin. 2. Marketing Analytics & Attribution Build a reliable measurement system connecting: Ad Spend → Lead → Qualified Lead → Consultation → Show → Deposit → Surgery → Revenue** We need clear visibility into metrics including: * Leads by source * Cost per lead * Cost per qualified lead * Cost per booked consultation * Show rate * Consultation-to-deposit conversion * Deposit-to-surgery conversion * Customer acquisition cost * Revenue by channel * ROAS * Marketing efficiency * Pipeline value * Revenue per lead * Revenue per booked consultation * Funnel leakage You should be comfortable identifying situations where the apparent marketing metrics look good but the underlying economics are poor. 3. Executive Dashboard & Data Infrastructure Help build and maintain a CEO-level growth dashboard using tools such as: * GoHighLevel * Google Analytics / GA4 * Google Ads * Meta * YouTube * Call tracking * CRM data * Spreadsheets/BI tools where necessary The goal is not to create dozens of vanity metrics. The goal is to create a **single source of truth for decision-making.** We should be able to look at the dashboard and understand the health of the company’s growth engine within minutes. 4. Funnel Optimization Analyze and continuously improve: **Ad → Landing Page → Assessment → Setter → Consultation → Closer → Deposit → Surgery** Identify bottlenecks and develop experiments to improve conversion at each stage. This includes: * Landing page testing * Offers * Hooks * VSLs * CTAs * Qualification systems * Lead forms * Follow-up sequences * Lead response time * Setter performance * Consultation show rates * Closing performance * Retargeting * Lead reactivation 5. Sales & Marketing Alignment We do not view marketing and sales as separate silos. You will help determine whether poor performance is coming from: * Lead quality * Advertising * Targeting * Messaging * Funnel design * Speed-to-lead * Setter performance * Sales follow-up * Closing * Pricing/offer * Operational capacity You should be comfortable challenging both marketing agencies and internal sales teams when the numbers do not support their explanations. 6. Growth Experimentation Create a disciplined experimentation process. Every month we should have clearly defined growth experiments with: **Hypothesis → Test → KPI → Result → Decision** We want to rapidly identify winning channels, creatives, offers, landing pages, and sales processes—and aggressively scale what works. 7. Agency & Vendor Accountability Evaluate our advertising agencies, SEO providers, freelancers, media buyers, funnel builders, and other vendors. Determine: * Who is producing measurable value? * Who needs improvement? * What should be brought in-house? * What should remain outsourced? * Where are we overspending? * Where should we invest more? You must be comfortable reviewing agency reports and independently verifying whether the numbers actually matter to the business. Who We Are Looking For You are likely a strong fit if you have: * 7+ years of growth marketing or performance marketing experience * Experience as a Fractional CMO, Head of Growth, VP Growth, Growth Director, or similar * Strong analytical and quantitative ability * Deep understanding of paid acquisition * Experience with high-ticket lead generation * Strong knowledge of funnels and conversion optimization * Experience with CRM and marketing automation * Experience building executive dashboards * Understanding of attribution and tracking * Ability to analyze sales-team performance * Experience managing agencies and media buyers * Strong understanding of CAC, LTV, ROAS, contribution margin, and funnel economics Healthcare experience is valuable, but **exceptional direct-response/high-ticket growth experience is more important than simply having worked in healthcare.** Strongly Preferred Experience with some combination of: * GoHighLevel * Databox * GA4 * Google Ads * Meta Ads * YouTube Ads * CallRail or similar call tracking * Looker Studio * Zapier/Make * CRM attribution * High-ticket sales funnels * Medical/healthcare marketing * Multi-location healthcare businesses What We Do NOT Want We are not looking for someone whose primary experience is: * Posting on social media * Brand awareness without measurable revenue attribution * Creating marketing calendars * Writing generic marketing strategies * Managing agencies without understanding the underlying numbers * Producing beautiful dashboards nobody uses We need someone who can operate at the intersection of: **Strategy + Marketing + Sales + Data + Execution.** Working Relationship This is initially a **fractional/contract leadership position**. You will work directly with the Founder/CEO and collaborate with our sales, marketing, operations, CRM, and external agency teams. We expect regular executive growth reviews with clear reporting on: What happened → Why it happened → What we are doing next. There is significant potential for the relationship to expand if you demonstrate measurable impact. How to Apply Please do NOT send a generic proposal. Start your application with the words: **“GROWTH ENGINE”** Then answer these five questions: 1. What is the largest monthly advertising budget or revenue-generating funnel you have personally overseen? 2. Give one specific example where you materially reduced CAC or increased revenue. Include actual numbers if possible. 3. What KPIs would you put on a CEO dashboard for a high-ticket healthcare company generating leads through Google, Meta, and YouTube? 4. Describe your experience connecting advertising data to CRM leads, sales activity, and actual revenue. 5. If you joined a company spending heavily on advertising but management could not determine which channels were producing profitable surgeries, what would you do during your first 30 days? Please include examples of dashboards, funnels, attribution systems, or growth reporting you have personally built. **Important:** We are looking for someone who personally understands and can interrogate the data—not someone who simply delegates analytics to other people.