Fractional GTM & Business Development Lead — Early-Stage B2B SaaS

About SignoSI SignoSI is building a Decision Intelligence platform designed to help organisations improve the quality of important business decisions. Our approach focuses on making the thinking behind decisions visible: Evidence → Assumptions → Reasoning → Decision → Outcome We are at an early commercial stage and are opening a Founding Programme for a small number of organisations. We are looking for a hands-on GTM / Business Development freelancer to help us move from thought leadership and early positioning to real market conversations, qualified opportunities and our first paying customers. This is not a generic digital marketing or social media role. What you'll do You will help us: validate our ICP and positioning identify high-potential customer segments build targeted prospect lists identify relevant decision-makers develop personalised LinkedIn/email outreach initiate conversations with senior decision-makers follow up systematically qualify opportunities generate Founding Programme applications arrange qualified meetings help convert prospects into paid customers capture objections and market feedback recommend changes to our GTM based on evidence We currently have hypotheses around: marketing/media investment GTM and launch decisions pricing commercial strategy resource allocation pharma/life sciences media/advertising agencies These are hypotheses, not fixed conclusions. We want you to help us test them. The funnel we care about Target account ↓ Relevant decision-maker ↓ Conversation ↓ Qualified opportunity ↓ Real business decision ↓ SignoSI demonstration / review ↓ Paid customer The objective is not to generate large volumes of generic leads. We want relevant organisations with consequential decisions. Your first 6–8 weeks Weeks 1–2 review our current positioning challenge our ICP assumptions define initial segments build initial target-account list identify decision-makers develop outreach messaging establish prospecting/CRM process Weeks 3–4 execute personalised outreach conduct follow-ups arrange qualified meetings capture objections refine messaging and ICP Weeks 5–8 continue prospecting qualify opportunities support SignoSI demonstrations help move qualified prospects towards paid engagement report what is working and what isn't recommend the next GTM direction based on evidence Ideal candidate We are looking for someone who has actually done 0 → 1 B2B business development / GTM. Strong candidates will have experience with: B2B SaaS early-stage technology companies founder-led sales outbound prospecting LinkedIn outreach cold email senior decision-makers enterprise/business services new or unfamiliar product categories Experience in pharma, life sciences, marketing, media, commercial strategy or analytics is a plus. But demonstrated ability to generate the first customers is more important than industry experience. This is NOT for you if... Your main expertise is: social media management content creation SEO graphic design generic lead generation mass email blasting appointment setting without qualification paid advertising alone We already have a content/thought-leadership programme underway. The gap we need to fill is GTM execution and customer acquisition. Compensation We want to start with a 6–8 week pilot. Fixed component: $500/month Qualified meeting: $25 Paid customer: $100 A qualified meeting must: involve a relevant ICP organisation involve an appropriate decision-maker/influencer be accepted by the prospect in advance actually take place result in a substantive business discussion No payment for irrelevant meetings, no-shows, generic lead lists or mass/spam outreach. A paid-customer incentive is payable after the customer's payment has been received. We are deliberately keeping the fixed component modest and tying additional compensation to outcomes. If the initial engagement produces genuine traction, we are open to increasing the scope and economics. Application questions Please do not send a generic proposal. Answer these: 1. Tell us about one B2B product you helped take from 0 → first customers. What did you personally do? 2. If you joined SignoSI tomorrow, which customer segment would you test first and why? 3. How would you find the first 25 highly relevant prospects? 4. Write a 100-word LinkedIn message to a CMO or commercial leader introducing SignoSI. 5. What would you aim to accomplish in your first 30 days? Please provide 2–3 relevant examples of previous GTM/business-development work and measurable results where possible.