Fractional Head of Growth / CRO – E-Commerce

We are looking for an experienced Fractional Head of Growth / CRO to own and improve the growth strategy for an established e-commerce consumer electronics business. We already have consistent lead flow, meaningful paid advertising spend, and an internal sales team. Our challenge is turning more of that traffic and lead volume into profitable revenue. Company URL is www.smartimobile.com What You’ll Own * Analyze the full customer funnel from ad → lead → application → approval → sale * Identify conversion bottlenecks and wasted marketing spend * Improve paid media efficiency and customer acquisition economics * Develop and prioritize CRO experiments * Improve lead follow-up, sales cadence, and conversion * Coordinate outside marketing specialists/freelancers as needed * Build simple KPI reporting around CAC, MER, conversion rates, and revenue * Determine when and where additional marketing spend should be deployed What We’re Looking For * Proven e-commerce growth experience, preferably Shopify * Strong analytical and CRO background * Experience managing meaningful paid media budgets * Comfortable working with a small, execution-focused team * Able to both develop strategy and make sure it gets implemented * Consumer electronics, fintech, financing, or high-consideration e-commerce experience is a major plus This is a fractional leadership role, initially approximately 10–15 hours per week. We are not looking for another general marketing agency or someone who simply manages ads. We want someone who can own the growth engine, identify what is and isn’t working, and drive measurable improvement in profitable revenue. Please include examples of businesses where you personally improved revenue, CAC, MER, or conversion rates and briefly explain what you changed.