Franchise Lead Generation Specialist for Long-Term, Multi-Brand Partnership

Thanks for taking a look at our post. We are looking for an experienced lead generation specialist who can take ownership of generating qualified franchise buyer leads. We have worked with several digital lead providers in the past, but too often, we found ourselves managing the “expert,” identifying problems, and suggesting the adjustments that needed to be made. We are looking for something different. We want a proactive partner who will take accountability for campaign performance, monitor lead quality, identify opportunities for improvement, and make adjustments without waiting for us to provide direction. Our priority is results. We are open to paid advertising, organic strategies, outbound campaigns, landing pages, funnels, or any other ethical approach you believe will generate qualified leads. We do not have a predetermined method that we expect you to follow. We want to give the right person the freedom to use their expertise. Initially, performance will be measured primarily by cost per lead. As the campaigns gain traction and we collect more data, cost per qualified meeting will become an important secondary metric. We understand that the lead generation specialist cannot control the entire sales process. Once a quality lead is generated, our sales team is responsible for following up, qualifying the candidate, and moving that person through the franchise sales process. Our company provides outsourced franchise sales support to emerging franchisors. We currently represent approximately 15 franchise brands, many of which face the same challenge: consistently generating enough qualified franchise buyer leads. Our long-term goal is to offer lead generation as part of our franchise sales package. We already have the back end of the funnel covered, including sales follow-up, franchise financing resources, and real estate support. We are now looking for the right lead generation partner to consistently feed the front end of that funnel. This opportunity may begin with one brand, but the right person could eventually manage campaigns for multiple brands. Each franchise has a different concept, investment range, ideal candidate, competitive position, and growth strategy. We expect you to have a repeatable process, but we are not looking for the same cookie-cutter campaign for every brand. You will also participate in periodic calls with each franchisor to review performance, discuss lead quality, identify what is working, and determine what may need to change. You should be comfortable communicating directly with brand leadership and explaining campaign decisions in clear, practical terms. The most important qualities we are looking for are accountability, ownership, communication, and proactive optimization. We do not expect every campaign to perform perfectly from the beginning. We do expect our lead generation partner to recognize when something is not working, communicate that clearly, and take action to improve it. We are not looking for someone who will simply launch advertisements and send a monthly report. We are looking for a dependable lead generation partner who will treat campaign performance as their responsibility and help us build a scalable system across multiple franchise brands.