Freelance ASO (App Store Optimization) Manager

About the Project We are looking for an experienced ASO & Apple Search Ads Specialist to help grow the organic and paid visibility of our mobile apps on the Apple App Store and Google Play Store. The ideal candidate has a proven track record of improving keyword rankings, increasing conversion rates, and managing high-performing Apple Search Ads campaigns to drive sustainable app growth. Responsibilities * Develop and execute ASO strategies for iOS and Android apps. * Perform keyword research and optimize app metadata (titles, subtitles, descriptions, keywords). * Optimize app listings, including screenshots, icons, feature graphics, and promotional text. * Conduct A/B testing of app store creatives and copy to improve conversion rates. * Monitor keyword rankings, category rankings, and competitor performance. * Plan, launch, and optimize Apple Search Ads (ASA) campaigns. * Develop keyword bidding strategies and manage campaign structure across Brand, Generic, Competitor, and Discovery campaigns. * Optimize bids, budgets, and targeting to improve CPI, CPA, and ROAS. * Use Apple Search Ads insights to identify new ASO opportunities and vice versa. * Analyze app performance and provide actionable recommendations based on ASO and ASA data. * Collaborate with designers and marketing teams to continuously improve app store performance. * Deliver regular reports with insights, recommendations, and next steps. Requirements * 3+ years of hands-on experience in App Store Optimization (ASO). * Proven experience managing Apple Search Ads campaigns with measurable results. * Strong understanding of Apple App Store and Google Play Store ranking factors. * Experience with ASO tools such as AppTweak, Sensor Tower, MobileAction, App Radar, Data.ai, or similar. * Strong analytical skills with experience interpreting app performance data. * Experience using App Store Connect, Apple Search Ads Console, Google Play Console, Firebase, or similar analytics platforms. * Excellent written English and communication skills. * Ability to work independently and proactively recommend growth opportunities. Nice to Have * Experience with subscription-based or consumer mobile apps. * Experience with localization and international ASO. * Knowledge of Google App Campaigns is a plus. * Experience working with product, marketing, and design teams. Deliverables * Comprehensive ASO audit and optimization roadmap. * Keyword research and ongoing keyword tracking. * Optimized App Store and Google Play listings. * Apple Search Ads campaign setup, management, and optimization. * Ongoing A/B testing recommendations for store assets. * Weekly or monthly reports covering: * Organic keyword rankings * Conversion rate improvements * Organic installs * Apple Search Ads performance (impressions, taps, TTR, CPT, CPA, ROAS) * Key insights and recommendations To Apply Please include: 1. Links to apps you have worked on. 2. Case studies or examples showing ASO and Apple Search Ads results. 3. The ASO and analytics tools you use. 4. A brief overview of your optimization process. 5. Your hourly rate or monthly retainer. Project Type: Long-Term / Ongoing Experience Level: Intermediate to Expert Budget: Please submit your hourly rate or monthly retainer with your proposal. Bonus: If you’ve successfully scaled apps using a combination of ASO and Apple Search Ads, we’d love to hear about your approach and the results you achieved.