Freelance SEO/GEO & Digital Growth Consultant

Freelance SEO/GEO & Digital Growth Consultant Engagement Brief & Scope of Work Prepared by: Blue Condor Solutions Engagement type: Freelance / independent contractor — long-term, performance-based 1. Context & Objective Our Company operates a portfolio of four digital properties in the Tech and aviation sector. We are seeking an experienced, modern SEO and GEO consultant to take ownership of organic growth across all four properties. The core objective is to maximize qualified organic traffic across the four domains through a disciplined, measurable SEO program covering technical SEO, on-page optimization, content-driven authority building, and off-page link acquisition. This is intended as a long-term consulting relationship. The scope below defines the initial engagement; continuation and expansion are contingent on meeting the agreed performance targets outlined in Section 7. 2. Portfolio Overview The engagement covers four web properties within the same corporate group, spanning two distinct sectors: •Aviation / aeronautical: a professional aeronautical e-learning and training platform, and a B2B aviation maintenance software product. •AI-driven software development & digital services: an AI-driven software development services company (offshore delivery and staff augmentation), and an initiative promoting the strategic adoption of AI across the software development lifecycle. The properties serve both a Spanish-speaking audience (LATAM and Spain) and an English-speaking B2B audience. Full working fluency in both Spanish and English is therefore a core requirement for this role — see Section 6. 3. Scope of Work This is a hands-on, execution-focused engagement, organized around four core workstreams: 3.1 Technical SEO & On-Page Optimization •Full technical audit of each property: crawlability, indexation, site architecture, internal linking, canonicalization, redirects, and XML sitemaps. •Core Web Vitals and page-speed optimization across mobile and desktop. •Structured data / schema markup appropriate to each property type (e.g., Course, Organization, Product, FAQ). •On-page optimization: title tags, meta descriptions, heading hierarchy, content structure, and internal-linking strategy aligned to target keywords and search intent. •Ongoing monitoring and resolution of indexation, coverage, and crawl issues. 3.2 Content Strategy & Authority Building •A content strategy designed to build topical authority and strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals for each domain. •Editorial roadmap and content calendar mapped to prioritized keyword clusters and learner/buyer intent. •Content briefs and optimization guidelines for new and existing pages, to guide our internal/partner content team — with the option for the consultant to produce or oversee content directly. 3.3 Off-Page SEO & Authority Acquisition (Link Building) •A structured link-acquisition strategy combining two tracks: ◦Organic / editorial link building — digital PR, resource and guest placements, partnerships, and industry citations relevant to the aviation and technical-training space. ◦Paid / sponsored placements, where justified — with a clear articulation of the rationale, expected ROI, and risk profile of any paid activity, and full compliance with Google's spam and link-scheme policies. •Backlink profile audit and ongoing monitoring, including disavow management where required. •We expect the consultant to advise transparently on where paid link investment is and is not worthwhile, rather than pursuing link volume for its own sake. 3.4 Keyword Research & SEO Audits •Comprehensive keyword research and gap analysis per property, covering both head/short-tail and long-tail terms, segmented by search intent (informational, commercial, transactional) and by geography. •Prioritization of high-intent commercial keywords alongside long-tail opportunities that support broad topical coverage. •Recurring SEO audits benchmarking performance against target keyword sets and surfacing new opportunities. 4. Tools & Platform Proficiency The consultant should be fluent in the modern SEO toolstack, including: •Google ecosystem: Search Console, Analytics (GA4), Tag Manager, Looker Studio, and Google Ads (for paid-search and paid-placement strategy). •Industry-standard platforms: Ahrefs and/or Semrush, Screaming Frog, and comparable technical-audit and rank-tracking tools. 5. Deliverables •Initial technical, content, and backlink audit for each property, with a prioritized remediation roadmap. •Keyword strategy and content calendar per property. •Monthly performance report against defined KPIs. •Quarterly strategy review and roadmap update. •Clear, actionable documentation our internal team can execute where implementation is not handled directly by the consultant. 6. Required Experience & Qualifications •Demonstrable case studies (minimum 2–3) showing measurable growth in organic traffic and domain authority, with concrete before/after metrics. •Experience in comparable industries strongly preferred: aviation / aerospace, B2B SaaS and software / IT services, AI and developer-focused products, technical or industrial B2B, and professional e-learning / EdTech. •Full professional fluency in both English or Spanish is required — for direct communication with our team and for executing SEO across both language markets. •Proven multilingual SEO experience across Spanish (LATAM and Spain) and English. •Working command of modern SEO practice — E-E-A-T, Core Web Vitals, search-intent optimization, and current Google guidelines — rather than outdated or "black-hat" tactics. •Ability to work independently, communicate clearly, and translate technical findings into prioritized, business-relevant actions. 7. Success Metrics Continuation and expansion of the engagement will be evaluated against agreed targets, which may include: •Growth in organic sessions and organic-sourced conversions/leads per property. •Improvement in rankings for priority keyword sets (e.g., movement into top 10 / top 3). •Growth in referring domains and domain authority/rating. •Improvement in the quality and relevance of the backlink profile. 8. Engagement Terms •Freelance / independent contractor basis. •Long-term relationship intended, contingent on performance against the metrics in Section 7. •[Insert: budget range, retainer or hourly expectation, start date, reporting cadence.] 9. How to Apply Please submit: 1.Two to three relevant case studies with concrete traffic and authority metrics (before/after). 2.A brief description of your proposed approach for a portfolio of this type. 3.Your tool stack, availability, and rate structure (hourly or monthly retainer).