Freelance SEO Specialist

Are You an SEO Specialist Who Can Take a Site From “It Exists” to “It Ranks” and Prove It With Data? Can you walk into an existing site, audit what’s already there analytics, Search Console, content, rankings and tell us exactly where we stand within your first weeks? Are you equally comfortable fixing technical SEO (speed, indexing, site structure, mobile) and building a keyword-driven content strategy? Have you optimized YouTube content for search, not just web pages? Can you turn existing videos and AI-assisted drafts into genuinely useful, well-structured pages with topic clusters and smart internal linking? Do you build authority the white hat way digital PR and legitimate link opportunities and refuse link schemes on principle? Can you deliver a written 3-6 month SEO roadmap that a non-SEO executive can read and understand? Are you self-driven enough to work remotely full-time, hit weekly goals, and back up your monthly reports with rankings, traffic, and conversion data? If you treat SEO as a measurable growth channel not a bag of tricks and you can show real results you’ve driven for real sites, we want to hear from you. About the Role: We are looking for an experienced Freelance SEO Specialist to own organic search growth for TLI Brands. Our content serves an audience interested in dating and relationships, Filipina culture, and online safety/anti-scam education — topics where trust, accuracy, and genuine usefulness matter as much as rankings. You’ll start with a full audit: what’s already in place across analytics, Google Search Console, existing pages and content, and current rankings — then set up or fix GA4, Search Console, tracking, and reporting where needed so every decision after that is grounded in reliable data. From there, the work spans the full SEO stack. On the technical side: a prioritized technical and on-page audit, and ongoing site health — speed, structure, indexing, and mobile. On the strategy side: keyword and search-intent research for our audience, and a written 3-6 month roadmap with target keywords, content priorities, and milestones. On the content side: turning our existing videos and AI-assisted drafts into optimized, genuinely useful pages with topic clusters, internal linking, and on-page optimization. You’ll also review our YouTube presence and recommend changes to improve YouTube SEO, and pursue legitimate, white-hat link and digital-PR opportunities — no schemes. Every month, you’ll deliver a report on rankings, organic traffic, and conversions with a clear action plan, and join a recurring strategy call with the Brand Reputation Manager. This is a full-time (40 hours/week) freelance engagement where you’ll work independently but stay closely aligned with our marketing goals. Responsibilities: Audit & Setup Audit what’s already in place analytics, Search Console, existing pages/content, and current rankings. Set up or fix Google Search Console, GA4, tracking, and reporting where needed. Technical SEO Run a full technical and on-page audit with prioritized fixes. Keep the site healthy — speed, structure, indexing, and mobile. Identify key findings and recommend changes to improve YouTube SEO. Keyword & Content Strategy Research keywords and search intent for our audience — dating, relationships, Filipina culture, and safety/anti-scam topics. Deliver a written 3-6 month roadmap with target keywords, content priorities, and milestones. Content Optimization Turn existing videos and AI-assisted drafts into optimized, genuinely useful pages — topic clusters, internal linking, and on-page optimization. Authority Building Pursue legitimate, white-hat link and digital-PR opportunities — no schemes. Reporting & Communication Deliver monthly reports on rankings, organic traffic, and conversions, along with a clear action plan. Join a recurring strategy call with the Brand Reputation Manager. Submit daily notes on accomplishments and plans for the next day. Meet personal weekly goals and complete a weekly review of wins, misses, and lessons learned. Qualifications: SEO Track Record: 3+ years of hands-on SEO experience with demonstrable results — you can show sites you’ve grown, with before/after rankings and traffic data. Technical SEO: Strong command of technical audits, Core Web Vitals/site speed, crawlability and indexing, site architecture, structured data, and mobile optimization. Analytics & Tooling: Proficient with Google Search Console and GA4 (including setup/configuration), plus at least one major SEO platform (Ahrefs, Semrush, Screaming Frog, or similar). Content Strategy: Experience building keyword strategies around search intent, topic clusters, and internal linking — and turning that strategy into published, ranking content. YouTube SEO: Working knowledge of YouTube search optimization — titles, descriptions, tags, chapters, thumbnails, and how video content supports web rankings. White-Hat Ethics: Link-building and digital-PR experience that would survive a Google manual review — no PBNs, link farms, or paid link schemes. Written Communication: Excellent business English; able to write roadmaps and monthly reports that non-SEO stakeholders can understand and act on. AI-Accelerated Work Requirements: AI Tool Usage: Comfortable using AI assistants (e.g., Claude, ChatGPT, Gemini) to boost productivity: drafting and refining content, keyword clustering, audit summaries, and reporting — while applying human judgment and quality control to everything published. Willingness to Learn: Eager to adopt new AI tools and adapt to how AI is reshaping search (AI Overviews, answer engines) as it evolves.