Freelance Social Media Strategist (LinkedIn & Instagram

Freelance Social Media Strategist (LinkedIn & Instagram) Location: Remote Canva experience mandatory Job Type: Freelance / Contract (10–20 hours per week, with opportunity for ongoing engagement) About Us SimplifiRx is an innovative healthcare company focused on telemedicine, pharmacy services, patient engagement, and professional healthcare solutions. We are building a trusted digital healthcare brand and are looking for a creative, results-driven Social Media Strategist to help expand our online presence and generate qualified leads. Responsibilities Develop and execute a comprehensive social media strategy focused primarily on LinkedIn and Instagram. Create a monthly content calendar aligned with our business objectives. Design engaging posts, carousels, reels, and short-form videos. Write compelling healthcare-focused copy while maintaining brand consistency. Grow followers, engagement, and brand awareness organically. Optimize executive branding for our leadership team. Support product launches, podcasts, webinars, and educational campaigns. Analyze performance metrics and provide monthly reports with recommendations. Stay current on healthcare and social media trends. Required Qualifications Proven experience managing LinkedIn and Instagram business accounts. Strong portfolio demonstrating audience growth and engagement. Experience with healthcare, telemedicine, pharmacy, wellness, or medical brands is highly preferred. Excellent copywriting and storytelling skills. Experience using Canva, Adobe Creative Suite, or similar design tools. Familiarity with scheduling platforms such as Buffer, Hootsuite, Later, or Metricool. Understanding of analytics, SEO, hashtags, and social media best practices. Strong English communication skills. Preferred Experience Personal branding for healthcare executives. Podcast promotion and video content repurposing. Paid social advertising (Meta and LinkedIn). Experience working with startups and rapidly growing companies. Deliverables Monthly social media strategy. Content calendar. 4–5 posts per week across LinkedIn and Instagram. Reels and short-form video concepts. Monthly analytics report with growth recommendations. Success Metrics Growth in LinkedIn and Instagram followers. Increased engagement rate. Website traffic generated from social media. Qualified lead generation. Brand awareness and audience growth. To Apply Please include: Your portfolio or examples of LinkedIn and Instagram accounts you've managed. Results you've achieved (follower growth, engagement, lead generation, etc.). Your hourly rate or monthly retainer. Your availability and expected turnaround time. A brief explanation of why you're a good fit for a healthcare brand. We are looking for a strategic partner who can help build SimplifiRx into a nationally recognized healthcare brand through compelling, high-quality social media marketing. You can strengthen this posting further by requiring applicants to include 3 healthcare-related social media samples and at least one measurable case study (e.g., follower growth, engagement increase, or lead generation), which makes it easier to identify experienced candidates rather than general social media managers.