Full-Stack B2B Lead Generation, Cold Email & Appointment Setting Specialist

Full-Stack B2B Lead Generation, Cold Email & Appointment Setting Specialist We are a growing B2B lead generation agency looking for an experienced **full-stack outbound lead generation specialist** to manage client campaigns from initial research through to qualified sales meetings booked directly into client calendars. This is **not a basic list-building or data-entry role**. We need someone capable of taking ownership of the complete outbound process across multiple B2B client accounts. ## Your Responsibilities - Client Research & Strategy * Understand each client's business, services and objectives * Research their market and competitors * Develop and refine their Ideal Customer Profile (ICP) * Identify the right industries, companies and decision-makers to target * Work with us to continuously improve targeting based on campaign results - Prospecting & Lead Generation * Build up to **2,500 highly targeted prospects per client/month** * Find relevant companies and decision-makers * Use **LinkedIn, LinkedIn Sales Navigator, Apollo** and other prospecting/data tools * Source and verify business contact information * Maintain high data quality * Segment prospects by industry, persona, company size, pain point and other relevant criteria - Cold Email & LinkedIn Outreach * Build and manage outbound campaigns using **Instantly** * Write strong cold email sequences and follow-ups * Personalise messaging for different industries and decision-makers * Use LinkedIn alongside email where appropriate * Manage campaign schedules and sending * Test and optimise messaging based on performance - Deliverability * Monitor inbox and domain health * Monitor bounce rates and campaign performance * Follow cold email deliverability best practices * Identify potential deliverability problems before they affect campaigns * Maintain safe sending volumes across client campaigns - Reply Management & Appointment Setting * Monitor replies from email and LinkedIn campaigns * Identify positive and interested prospects * Respond professionally on behalf of campaigns where required * Qualify prospects based on agreed client criteria * Follow up with interested prospects who haven't booked * Share booking links or coordinate meeting times * **Book qualified sales meetings directly into the client's calendar** * Keep accurate records of conversations and booked appointments * Track booked meetings, cancellations and no-shows where applicable **Your responsibility does not end when a prospect replies. The objective is to turn outbound activity into qualified sales meetings booked into our clients' calendars.** ## Tools Strong experience with several of the following is preferred: * Instantly * Apollo * LinkedIn * LinkedIn Sales Navigator * Email verification/enrichment tools * CRM systems * Lead databases * Automation and prospect research tools We're also open to other tools and processes you have successfully used. ## Who We're Looking For You should understand the complete process: **Client Research → ICP → Prospecting → Data Verification → Segmentation → Outreach → Follow-Ups → Reply Management → Qualification → Appointment Booking → Optimisation** We are **not looking for someone who only exports contact lists**. We want someone who can eventually take ownership of the operational side of multiple client campaigns while we focus on client acquisition and relationships. As we grow, additional client accounts will be assigned, so there is potential for **long-term, ongoing work**. ## When Applying Please answer the following: 1. Walk us through your process from receiving a new B2B client to launching their campaign. 2. What experience do you have with **Instantly, Apollo and LinkedIn Sales Navigator**? 3. How would you build 2,000–2,500 targeted prospects per month without sacrificing lead quality? 4. How do you manage cold email deliverability? 5. How do you combine LinkedIn and cold email? 6. How do you handle positive replies and turn them into booked meetings? 7. Have you previously booked meetings directly into clients' calendars? 8. How many client campaigns can you comfortably manage simultaneously? 9. Which additional prospecting, enrichment or automation tools do you recommend? 10. Please provide examples of previous B2B campaigns, results or case studies. 11. Why are you best fit? 12. Can you book in 10-15 calls per month into calender those who are decision maker/relevant to clients ICP and have genuine issue that client can solve? Start your proposal with **“FULL STACK”** so we know you've read the complete job description.