Fulltime Email Marketer & Conversion Copywriter – SEO, Lead Magnets & Course Content

We are looking for an experienced Email Marketing & Content Specialist to work with us on a long-term basis, with the potential to become a full-time position. We operate online businesses focused primarily on helping international entrepreneurs access and navigate the U.S. business and financial ecosystem. We are building a strong acquisition and content infrastructure and need someone who can take responsibility for three main areas: Email marketing & lead nurturing, SEO/blog content, and ongoing copy/content for our Skool community. This is not a website or landing-page copywriting position, and you will not be responsible for creating our courses or educational modules. 1. Email Marketing & Lead Nurturing We will generate leads through paid advertising, organic social media, landing pages and other acquisition channels. Your job is to turn those leads into an engaged audience and eventually customers through intelligent email marketing. The basic journey will be: Traffic → Lead Capture → Free Value → Email Nurture → Education → Offer → Conversion → Long-Term Relationship You will be responsible for: * Welcome and onboarding sequences * Lead-nurture campaigns * Educational/value emails * Newsletters * Promotional campaigns * Follow-up sequences * Re-engagement campaigns * Email segmentation * Subject lines and CTAs * A/B testing * Email automation logic * Campaign scheduling * Monitoring opens, clicks and conversions * Continuously improving performance We do not want an email list that receives constant sales pitches. The objective is to consistently provide useful content, build authority and trust, and introduce our services naturally when relevant. 2. Lead Magnets & Free Value You will also help us create and improve the free resources we use to acquire leads. These could include: * Guides * Checklists * Templates * Reports * Cheat sheets * Free resources * Educational email series * Other downloadable content We will provide the expertise and business knowledge, but we want you to help determine what makes a compelling lead magnet, how to package it, and how to connect it with the email funnel that follows. 3. SEO Blogs & Organic Content We want to build a substantial library of high-quality organic content around our businesses. You will be responsible for: * Blog strategy * Topic and keyword research * SEO-focused articles * Content clusters * FAQs * Internal linking * Updating existing articles * Researching relevant topics * Content optimization * Repurposing useful information into new articles We want genuinely useful, well-researched content, not mass-produced generic AI articles. Because many topics involve U.S. companies, banking, credit, taxes and financial systems, factual accuracy and proper research are extremely important. 4. Skool Community Content & Copy We will operate an educational community through Skool. You will NOT be responsible for writing the actual course or educational modules. We will create that core educational content ourselves. Instead, you will be responsible for keeping the community active, engaging and professionally communicated with on a daily basis. This can include: * Daily community posts * Announcements * Notifications * Reminders * Blog-style posts * Short educational/value posts * Engagement posts * Questions and discussions * New-module announcements * Event/call reminders * Member onboarding messages * Community emails * Updates * CTAs * Re-engagement content We want someone who can take the knowledge and ideas we provide and turn them into consistent, natural communication that keeps members engaged. The writing should feel human and conversational rather than overly corporate or obviously AI-generated. 5. Content Repurposing A major part of the position will be getting maximum value from everything we create. For example, we may provide you with: A video, voice note, idea, industry update or piece of educational content and you should be capable of turning it into: Email → Blog → Skool post → Newsletter section → Short community posts → Lead-nurture content. We don’t want to reinvent content every day. We want someone who understands how to build a content system. Tools Depending on our final stack, you may work with: * Skool * Email marketing/CRM software * WordPress or another CMS for blog publishing * Notion * Google Docs * Make / Zapier * SEO tools * Google Analytics * AI tools for research and productivity Experience actually building and managing email automations, rather than only writing email copy, is important. What We’re Looking For We want someone who can eventually take ownership of our ongoing email and written-content operation. You should be strong at both: Marketing: understanding funnels, leads, conversions, retention and customer psychology. Content: researching, writing clearly, creating value and maintaining a consistent brand voice. This is intended to become a long-term and potentially full-time relationship, not a one-off copywriting project. When Applying Please provide: 1. Examples of email campaigns/sequences you’ve written and managed. 2. Results from previous email campaigns where available. 3. Examples of SEO/blog articles. 4. Examples of lead magnets you’ve created. 5. Examples of community/social content you’ve managed. 6. Email/CRM platforms you have experience with. 7. Your experience with segmentation and automation. 8. SEO tools you normally use. 9. Whether you’ve previously managed a Skool or similar paid/free community. 10. Your weekly availability and expected monthly/hourly rate. Also briefly explain: If we gave you one 20-minute video from us discussing a topic, how would you turn that into a week of useful email, blog and community content? Please begin your proposal with “CONTENT” so we know you’ve read the complete description.