UX Funnel Builder for B2B iGaming

Project Overview I need a UX‑focused freelancer to build a clean, professional B2B interview funnel for an iGaming/casino affiliate site. Industry experts (Game Providers & Casino Operators) will receive a branded link, select interview topics, answer questions, upload a bio/headshot, and submit everything in a format that’s easy for us to publish on WordPress. This is not a coding job — it’s a smart UX + workflow setup using Typeform or Jotform. I’m also open to better workflow suggestions if you have experience building intake systems. Core Requirements Build a dynamic form (Typeform or Jotform) with conditional logic Users choose up to 3 interview topics, and only relevant questions appear Ability for us to easily add/edit questions Option for industry experts to add their own custom question Personalized URLs using hidden fields (company_name, business_type) Clean submission workflow via email, Google Sheets, or WordPress draft automation (Zapier/Make) Skills Needed Strong experience with Typeform/Jotform Advanced conditional logic + hidden fields Good UX instincts WordPress familiarity (Gutenberg/Elementor) Understanding of dofollow/nofollow link handling Ability to propose workflow improvements