GA4, Google Tag Manager & Funnel Analytics Specialist for Coaching Business

I am seeking an experienced marketing analytics implementation specialist to audit and rebuild the measurement system for an established private coaching business. This is not a paid-ad-management or general marketing-strategy role. The objective is to create a reliable, easy-to-use measurement system that tracks the customer journey from website visitor through email opt-in, webinar or lead-magnet engagement, discovery call and paying client. Project objectives: Where are website visitors and leads coming from? Which landing pages and offers convert? How many visitors become email subscribers? How many leads register for webinars or engage with lead magnets? How many leads book and complete discovery calls? How many discovery calls become paying clients? Which channels, campaigns and referral sources generate the strongest opportunities? Where are the largest funnel drop-offs? Scope of work: Audit the current GA4, Google Tag Manager, WordPress, Mailchimp, form, scheduler and webinar tracking setup. Define the funnel stages, KPIs, event taxonomy and source-of-truth system. Create a written GA4/GTM measurement plan. Repair or implement tracking for agreed funnel events. Configure important GA4 events and key events. Create a consistent UTM naming and attribution framework. Connect or reconcile Mailchimp subscriber data, scheduler bookings, webinar registrations and offline client outcomes. Create a simple method for tracking completed discovery calls, qualified prospects and enrolled clients. Build an executive Looker Studio dashboard. Test the full customer journey from acquisition through client enrollment. Document the system and provide a recorded training walkthrough. Provide a post-launch correction period for implementation errors. Required qualifications Advanced GA4 and Google Tag Manager implementation experience Strong Looker Studio experience WordPress tracking experience Experience integrating Mailchimp or comparable email platforms Experience tracking external forms and scheduling platforms Experience connecting online acquisition data to offline sales outcomes Experience with service businesses, consultative sales or coaching funnels Strong data validation and troubleshooting skills Ability to create clear documentation for a nontechnical owner Application questions Please answer the following: Describe a comparable lead-generation project where the final sale occurred after a consultation rather than through ecommerce. How would you connect GA4, Mailchimp, an external scheduler and manually recorded client outcomes? What would you automate versus keep manual for a relatively low-volume coaching business? How do you validate that events and dashboard figures are accurate? How would you preserve attribution across the website, forms and an external scheduler? How do you ensure that personally identifiable information is not sent to GA4? Please provide one or two relevant dashboard or implementation examples. Please propose a fixed project price, timeline, milestones and post-launch support period. The final GA4 property, GTM container, dashboard, documentation, connectors and source files must be owned by and transferred to my business.