GTM Growth Marketer - Accounting Agency

GTM Growth Marketer — FreeCashFlow.io Type: Full-time / Contract Location: Remote Reports to: Founder About us FreeCashFlow.io is an accounting and finance agency serving [ecommerce / SaaS / SMB /eCommerce] clients. We handle bookkeeping, financial reporting, and cash flow visibility so operators can make decisions without waiting on their books. We're at the stage where the service works and the referral pipeline is real, but not predictable. This role exists to make it predictable. You'll own pipeline end to end. That means finding out where our buyers are, getting in front of them, and getting qualified calls onto the founder's calendar — then building the system that keeps doing it. This is a doing role, not a managing role. You'll write the emails, build the lists, launch the ads, and read the numbers yourself. What you'll own Outbound (primary focus, first 90 days) Build and segment prospect lists using Sales Navigator, Apollo, Clay, or similar Set up and maintain sending infrastructure — domains, warm-up, deliverability monitoring, inbox rotation Write and test cold email and LinkedIn sequences; own reply rate and positive reply rate as your core metrics Maintain sender reputation. Deliverability is a hard requirement, not a nice-to-have Content and organic Build a bottom and middle-of-funnel content plan targeting high-intent search — comparison, pricing, and "best accountant for X" style queries Ship the content, whether you write it or brief and edit freelancers Own on-page SEO and topical structure Paid Run and optimise LinkedIn and Google Search campaigns against cost per qualified call, not cost per click Handle audience building, creative testing, and landing pages Systems and reporting Own the CRM and keep attribution honest from first touch to closed client Report weekly on pipeline generated, cost per meeting, and channel performance Run structured experiments — hypothesis, test, kill or scale What we're looking for 3+ years generating B2B pipeline, ideally for a service business or agency rather than a product company Demonstrable cold outbound results. You'll be asked to talk through a specific campaign — the list build, the copy, the numbers, and what you'd fix Working knowledge of email deliverability mechanics: SPF, DKIM, DMARC, warm-up, spam thresholds Comfortable with the tooling: Clay, Apollo, Instantly or Smartlead, HubSpot or similar, Ahrefs or Semrush You write well. Most of this job is writing Genuinely comfortable owning a number Nice to have Experience marketing accounting, bookkeeping, fractional CFO, or adjacent financial services Familiarity with ecommerce or SaaS finance operations Basic no-code and automation ability (n8n, Zapier, Make) Understanding of how AI assistants surface and recommend service providers Who this isn't for Being direct so we don't waste each other's time. This isn't a fit if you need a brand budget and a team to execute, if you've only worked inside a defined channel with someone else handling strategy, or if your approach to outbound is maximum volume regardless of relevance. We sell to finance people — one badly targeted blast damages the brand more than a slow month costs us. First 90 days Days 1–30: Learn the service and the buyer. Interview existing clients. Ship the first outbound sequence to a tightly defined segment Days 31–60: Two channels live with measured results. First content cluster published Days 61–90: A repeatable motion producing qualified calls at a known cost, documented well enough to scale Compensation $1k USD + plus performance component tied to qualified meetings or closed clients. How to apply Send a short note covering one outbound campaign you ran — the segment, the message, the results — and what you'd test first at FreeCashFlow.io. Please skip the generic cover letter; we read the first part and not the second.