GTM Social Content Lead for Travel App

About Fares Fares is a web app that emails you cheap flight deals from your home airport, then helps you actually plan the trip using our AI tool, Compass. We're a small, founder-led team looking for someone to take ownership of our social presence and help us grow. What you'd be doing - Build and run a content calendar across Instagram, Linkedin and TikTok (Facebook, Twitter/X a plus) - Create short-form video and static content that explains Fares and Compass in a way that's fun and easy to understand (not just flight deal screenshots) - Post consistently (aim for 3-5x/week across platforms) and manage community engagement (comments, DMs, replies) - Track what's working and adjust strategy based on engagement, follower growth, and click-throughs to the app - Collaborate with the founder, designer and other team on messaging, brand voice, and campaign ideas - Stay on top of travel and flight-deal trends, and jump on relevant moments/trends when they fit the brand What we're looking for - Proven experience growing a brand's social presence, ideally for an app, travel brand, or subscription product - Strong short-form video skills (filming, editing, or directing/briefing someone else who does) - Comfortable working independently and proposing ideas, not just executing a fixed calendar - Good instincts for what makes people stop scrolling in the travel/deals space - Based anywhere, but able to overlap a few hours with North American time zones for check-ins Nice to have - Experience with early-stage or bootstrapped startups - Familiarity with the flight deals/travel hacking space (Triips, Going, etc.) - Basic graphic design skills (Canva or similar) Scope & logistics Hourly — $25 - $35 per hour Ongoing role, starting with a trial period to make sure it's a good fit