2D Game Artist Needed for Mobile App Avatar Style Guide + Future Asset Work

Freelance 2D Game Artist / Art Director for Mobile App Avatar Style Guide Project Overview I’m building a mobile personal-development app that blends real-life growth with RPG-style progression. Users complete challenges, build skills, and progress through different domains of personal development. A core feature of the app will be a customizable avatar system, where users can unlock visual items, accessories, badges, icons, and other progression-based rewards over time. I’m looking for a talented and affordable **2D game artist / character designer** to help establish the initial visual direction for this system. The first phase is focused on creating a clear **avatar style guide and visual system**, not producing every final asset at once. If the collaboration is strong, this may expand into ongoing work creating additional avatars, accessories, badges, icons, and other in-app visual assets. Initial Scope The first milestone will focus on defining the look, feel, and rules of the avatar system. Initial deliverables may include: * Base avatar concept * Avatar proportions and silhouette * Overall visual style * Sample hairstyles * Sample clothing items * Sample accessories * Sample unlockable items * Sample badges or icons * Color palette * Line weight / shading guidance * File organization rules * Layering logic for modular customization * Basic guidance for future asset creation The goal is to create a system that another artist could follow later if needed. Avatar and Accessory System The avatar system should be modular and expandable. Over time, users may be able to customize or unlock: * Hair * Facial hair * Clothing * Shoes * Hats * Glasses * Watches * Backpacks * Achievement items * Skill-related items * Badges * Icons * Visual indicators of progress The style should be flexible enough to support many future accessories without needing to redesign the avatar from scratch. Badges and Icons In addition to avatar work, the app may need a badge and icon system. These may represent things like: * Skill domains * Completed challenges * User achievements * Character progress * Levels or milestones * Unlockable rewards Some badges or icons may need to be customizable or created in a consistent visual family. Experience designing clean, readable mobile icons or achievement badges is a plus. Desired Style I’m looking for a style that feels: * Clean * Modern * Polished * Friendly but not childish * Mature enough for adults * Slightly aspirational * Easy to read on mobile * Expandable over time * Suitable for a personal-development product, not a fantasy combat game This is not an NFT project, AI art project, or generic cartoon avatar. The design should feel intentional, original, and appropriate for an app focused on real-life growth. Ideal Experience I’m especially interested in artists with experience in: * 2D game art * Mobile game assets * Character customization systems * Avatar systems * Modular asset creation * Badge/icon design * RPG or progression-based visual systems * Mobile UI assets * Style guides or art direction Experience working with developers is also helpful. Deliverables For the first milestone, I’m looking for a practical style guide that can support future production work. Final deliverables should include: * Layered source files * Exported image assets * Clear file naming * Any notes needed for future artists or developers * Commercial usage rights for all completed work Preferred file formats include Figma, Illustrator, Photoshop, or another agreed-upon format. All work must be original and created specifically for this project. No AI-generated artwork, stolen assets, or stock asset packs. Long-Term Potential This will begin as a smaller paid milestone focused on visual direction and style guide creation. If the work is a strong fit, I’d like to continue collaborating on future production assets, including: * Additional avatar items * More clothing and accessories * Badge sets * Icon sets * Progression visuals * Seasonal or special unlockables * UI-related visual assets I’m looking for someone who can help build a flexible visual system, not just create a one-off illustration. To Apply Please include: * A short introduction * Relevant portfolio examples * Any examples of avatar, character customization, badge, icon, or game asset work * Your estimated cost for the initial style guide milestone * Your typical turnaround time * Your preferred file format * A brief description of your process Please also mention whether you’d be open to ongoing asset production after the initial style guide is complete.