GoHighLevel Marketing Automation Expert for Lead Recovery

Park Guard Solutions is developing a productized lead-recovery service using GoHighLevel. We are looking for an experienced GHL automation specialist to review our existing setup, correct the workflow logic, and help turn it into a reliable and repeatable service. We have already built the first version of a missed-call text-back workflow. We now need someone who can test it thoroughly, identify weaknesses, fix the logic, and help us build the remaining workflows and messaging for our 14-Day Recovery Pilot. This is not a basic workflow-building assignment. We need someone who understands how GHL automations behave in real-world situations and can prevent contacts from receiving confusing, repetitive, or unnecessary messages. EXISTING MISSED-CALL WORKFLOW The first version of our missed-call text-back workflow is already built. The selected specialist will audit and improve it. The workflow must account for situations such as: • A new lead calling for the first time and the call being missed • An existing contact calling after already speaking with the company • A contact with an active conversation calling again • Multiple missed calls from the same contact within a short period • A contact already inside another follow-up workflow • A team member manually calling or messaging the contact • A contact replying to an automated message • A contact booking an appointment • A contact who has opted out or has Do Not Disturb enabled • Calls received during and outside normal business hours For example, if a contact has already been communicating with the company and a later call is missed, we do not want to automatically treat that person as a brand-new lead or restart the complete sequence. The specialist should recommend and configure the correct filters, tags, custom fields, wait periods, re-entry settings, branches, goals, and stop conditions to prevent duplicate or conflicting conversations. 14-DAY RECOVERY PILOT After correcting the missed-call workflow, the specialist will help us structure and implement the broader 14-Day Recovery Pilot. Responsibilities will include: • Reviewing our offer and intended customer journey • Recommending the simplest effective V1 workflow structure • Creating a clear workflow map before completing the build • Defining pipeline stages, tags, custom fields, triggers, delays, conditions, and outcomes • Building the appropriate SMS and email follow-up sequence • Creating separate paths based on contact behavior • Stopping or redirecting automation when someone replies, books, opts out, converts, or requires manual attention • Creating internal notifications and follow-up tasks for the business • Preventing contacts from entering duplicate or conflicting workflows • Making the system organized and reusable for future pilot customers Project 3: MESSAGING AND PROMPTS We also want someone who can help improve the messaging used within the service. This includes: • Recommending the appropriate timing and frequency of messages • Helping write or improve SMS and email templates • Creating different messages for new leads, previous contacts, active conversations, and unresponsive contacts • Developing reusable prompts that help us customize messages for each future client • Organizing personalization fields and placeholders correctly inside GHL • Making sure the messages sound natural and appropriate for the contact’s situation TESTING The completed system must be tested using sample contacts and different scenarios. Testing should confirm that: • Only qualifying missed calls trigger the appropriate workflow • Existing conversations do not accidentally restart as new leads • Multiple missed calls do not create duplicate message loops • Replies stop or redirect automation correctly • Manual conversations do not conflict with automated messages • Booked contacts exit unnecessary follow-up • Opt-outs and Do Not Disturb settings are respected • Pipeline stages, notifications, assignments, and tasks update correctly • Messages send at the intended times • Contacts can safely re-enter a workflow only when appropriate LIGHT WEBSITE OPTIMIZATION Our website is already being rebuilt. The specialist may provide minor assistance with: • Connecting forms to the correct workflows • Connecting the appointment calendar • Checking calls to action and form behavior • Confirming that website leads enter the correct pipeline • Suggesting small improvements that support the recovery service DELIVERABLES • Audit and correction of the existing missed-call text-back workflow • Workflow map for the 14-Day Recovery Pilot • Completed GHL workflows, triggers, conditions, and safeguards • Organized pipeline stages, tags, custom fields, and contact statuses • SMS and email message templates • Reusable prompts for adapting messaging to future clients • Testing of all important contact scenarios • Reusable workflow structure for future pilot customers • Written setup and operating instructions • Recorded walkthrough explaining how the complete system works • Seven days of support for corrections related to the completed build REQUIRED EXPERIENCE • Strong experience building and troubleshooting GoHighLevel workflows • Experience with missed-call text-back automation • Experience with lead recovery, lead reactivation, nurture, or appointment-booking campaigns • Strong understanding of workflow re-entry, stop conditions, conversation history, reply detection, and duplicate prevention • Experience with GHL contacts, conversations, pipelines, tags, custom fields, calendars, email, and SMS • Ability to recommend workflow strategy instead of only following basic instructions • Ability to explain technical decisions clearly to a nontechnical business owner PROJECT DETAILS • Fixed-price budget: $750 • Expected timeline: 5–10 business days • Additional project-based work may be available after successful completion. HOW TO APPLY Begin your proposal with the words “MISSED CALL” so we know you read the complete description. Please include: 1. Two or three examples of GHL workflow systems you personally designed or repaired. 2. Your experience with missed-call text-back and lead-recovery workflows. 3. A brief explanation of how you would prevent an existing contact from entering a new missed-call sequence when they already have an active conversation with the company. 4. A brief explanation of how you handle replies, manual messages, repeat calls, bookings, and workflow re-entry. 5. Whether you can help improve the SMS/email messaging and create reusable customization prompts. 6. Your proposed fixed price and estimated completion time. 7. Confirmation that you personally perform the work and will provide a recorded handoff. PROPOSED MILESTONES Milestone 1 — Existing workflow audit and corrected system map: $150 Milestone 2 — Workflow implementation, messaging, and prompts: $450 Milestone 3 — Testing, documentation, and recorded handoff: $150 Total project budget: $750