Google Ads, Analytics & Meta Ads Specialist – Tracking & Pixel Setup

We're looking for a digital marketing expert to set up robust tracking and analytics infrastructure across Google Ads, Google Analytics, and Meta Ads. The ideal candidate has hands-on experience configuring Google Tag Manager, Google Ads conversion tracking, GA4, and Meta Pixel, and understands how to structure these tools so that campaign data flows correctly and produces actionable insights from day one. Scope of work: Set up Google Ads account and configure conversion tracking Implement Google Tag Manager and Google Tags across relevant properties Configure Google Analytics (GA4) for accurate event and goal tracking Set up Meta Ads account and install/configure Meta Pixel Ensure all tracking is correctly capturing data once campaigns go live Verify tag firing and data accuracy through testing (no live campaign management required) Requirements: 1. Proven experience with Google Ads, Google Analytics (GA4), Google Tag Manager, and Meta Ads/Pixel setup 2. Strong understanding of conversion tracking, event mapping, and attribution 3. Ability to troubleshoot tagging issues and validate data accuracy 4. Clear communication and documentation of setup for internal reference Note: This engagement is scoped specifically to account and tracking setup, not ongoing campaign management or optimisation.