Google Ads Buyer for DTC Home Pest Control Brand (Shopping / PMax / Search)

Job title Google Ads Buyer for DTC Home Pest Control Brand (Shopping / PMax / Search) Job post We're a US-market DTC brand selling a consumer home pest control product on Shopify. Meta is currently our primary acquisition channel. We're bringing Google on as a second channel and want one person to own it end to end. This is not a lead gen account. It's ecommerce, single hero product, bundle-based AOV under $150, and the work is Shopping, Performance Max, non-brand search, and brand defense. What you'd own Full account audit in week one, including the merchant feed and current campaign structure Resolving existing policy disapprovals. The account has open flags from a copy review and clearing them is job one Merchant feed optimization, and rebuilding campaigns where you think it's warranted Non-brand search expansion, with brand search run as cheap defensive spend Weekly reporting against a blended ROAS target, and a monthly review against contribution margin Compensation $1,000 USD/month retainer Plus 5% of monthly Google Ads spend, payable in any month where Google-attributed ROAS is at or above 1.3 Monthly spend ceiling set by us, reviewed monthly 90-day initial term, then we renegotiate to a contribution margin structure once tracking is clean We keep account ownership, billing and admin access. You get full operational access. You're a fit if You've scaled Shopping and PMax for a physical product under $150 AOV, not just lead gen or B2B You've handled Google Ads policy disapprovals and appeals, ideally in a health-adjacent or claims-sensitive category You can work on a Shopify merchant feed yourself rather than telling us to fix it You understand that a $30 to $150 product lives or dies on feed quality and search term hygiene You're comfortable being measured on ROAS from month two onward You're not a fit if Your plan for month one is "add more keywords" You've only run Google for lead gen or local services You need a creative team to hand you assets before you can start Screening questions What's the highest monthly Google spend you've personally managed for a physical ecommerce product under $150 AOV, and what ROAS did it hold at? Which brand, and can we see the account? Roughly how much of that account's revenue came from people searching the brand name versus people searching the problem or product category? How do you separate the two in reporting? Give us your first 30 days on this account. Just the order you'd do things in and why.