Google Ads & Conversion Tracking Support

Google Ads PPC & Conversion Tracking Expert Needed (Lead Generation) We are looking for an experienced Google Ads specialist to audit, optimize, and improve our existing Google Ads account following the launch of our new website. Our primary goal is lead generation, so the most important part of this project is ensuring that conversion tracking is configured correctly. We need Google Ads to accurately optimize toward users who complete our website lead forms, rather than simply driving clicks or traffic. Scope of Work * Audit our existing Google Ads account * Review and optimize campaign structure * Verify and correctly configure conversion tracking * Ensure lead form submissions are being tracked accurately in Google Ads * Review Google Tag Manager and/or GA4 setup (if needed) * Confirm attribution is working properly between our website and Google Ads * Ensure bidding strategies are optimized for lead generation * Review and improve keyword targeting * Identify and implement negative keywords * Review match types and search terms * Evaluate ad copy and provide recommendations for improving performance * Identify any wasted ad spend or optimization opportunities * Provide a summary of findings and recommendations What We're Looking For * Strong experience with Google Ads for lead generation * Expertise in Google Ads conversion tracking * Experience with Google Tag Manager and Google Analytics 4 * Ability to troubleshoot tracking issues across a new website * Experience optimizing campaigns for qualified leads rather than traffic * Excellent understanding of keyword strategy, negative keywords, and search intent Success Looks Like By the end of this project, we want confidence that: * Google Ads is accurately tracking every lead form submission as a conversion. * Campaigns are optimizing toward actual leads. * Keywords and negative keywords are refined to improve lead quality. * Our account follows current Google Ads best practices. * We have clear recommendations for improving campaign performance moving forward. When applying, please include: * A brief summary of your Google Ads experience. * Examples of lead generation accounts you've optimized. * Your experience with Google Ads conversion tracking, GA4, and Google Tag Manager. * Any certifications you hold (Google Ads, Analytics, etc.).