Google Ads Enhanced Conversions & Offline Conversion Tracking Specialist

About the Project We are looking for an experienced Google Ads tracking specialist to audit, troubleshoot, and fix an existing Enhanced Conversions / offline conversion tracking implementation. A tracking system has already been built, but lead and/or enhanced conversion data is not being passed back to Google Ads correctly. We need someone senior enough to diagnose the existing setup rather than simply install new Google Ads or GTM tags. The Goal We need a reliable flow that connects: Google Ads click → website lead → lead attribution → qualified lead → conversion data sent back to Google Ads The final objective is for Google Ads to receive accurate first-party and offline conversion data so campaigns can optimize toward qualified leads rather than just form submissions. Scope of Work The specialist will need to: Audit the existing Google Ads, GTM and Enhanced Conversions setup Identify why Enhanced Conversion data is not reaching/matching correctly in Google Ads Verify capture and persistence of GCLID, GBRAID and WBRAID Verify collection and formatting of first-party lead data such as email and phone Review how attribution data is stored against each lead Review the existing process for sending qualified lead/conversion data back to Google Fix incorrect or missing data mappings Fix Google Ads Enhanced Conversions for Leads / offline conversion imports Review conversion actions and their configuration in Google Ads Resolve rejected, unmatched or missing conversion uploads Prevent duplicate conversion imports Test the complete system using real test leads Document the final implementation Definition of Done This project is not considered complete simply because tags are firing in GTM. We need to demonstrate an actual end-to-end test: 1. A Google Ads/test click reaches the landing page 2. Click and attribution identifiers are captured correctly 3. A lead is submitted 4. The lead and its attribution data are stored correctly 5. The lead is marked as qualified 6. The qualified conversion is successfully sent to Google Ads 7. Google Ads confirms receipt of the conversion/enhanced conversion data 8. Diagnostics/import logs show the implementation is working without critical errors The specialist must provide evidence of the successful test before the project is considered complete. Required Experience Please apply only if you have hands-on experience with: Google Ads Enhanced Conversions for Leads Offline conversion imports Google Ads Data Manager and/or Google Ads API Google Tag Manager GCLID / GBRAID / WBRAID tracking First-party data and SHA-256 hashing requirements Google Ads conversion diagnostics Lead attribution and CRM/offline conversion tracking Experience troubleshooting existing broken implementations is particularly important. When Applying Please briefly answer: Have you implemented Enhanced Conversions for Leads and offline qualified-lead imports before? How would you diagnose a situation where GTM appears to be working but Google Ads receives no enhanced conversion data? How do you verify that a qualified lead has actually been matched back to the original Google Ads interaction? What Google Ads diagnostics/logs would you use to validate the implementation? Please describe one similar tracking issue you have diagnosed and fixed. Please do not send a generic GTM/GA4 application. We are specifically looking for someone with advanced Google Ads attribution and offline conversion experience.