Google Ads Expert Needed — International Campaigns for Hearing Aid / Remote Hearing Care Company

We're a growth agency managing digital marketing for a client in the hearing healthcare space. They offer remote hearing tests followed by hearing aids that can be remotely fine-tuned and adjusted post-purchase. This is a niche, high-stakes vertical — we need someone with real expertise, not a generalist. There's no room for costly trial and error here. The scope of this role: 1. Audit — Go through the entire existing Google Ads account (international campaigns) and identify what has worked and what hasn't 2. Input & strategy — Come back to us with clear findings and recommendations before making changes 3. Execution — Take ownership of creating, optimizing, and scaling the campaigns going forward (Search, Performance Max, Display, and potentially YouTube), including testing and ongoing management We're looking for someone who: - Has strong, demonstrable experience running Google Ads for healthcare, medical devices, or a similarly regulated/high-consideration vertical - Can show real results — case studies, performance data, or references (not just claims) - Understands international campaign structuring (multi-country/multi-language targeting, compliance considerations) - Is analytical, detail-oriented, and comfortable owning full account performance - Communicates proactively and works well within an agency structure About the project: We're starting with a smaller, defined engagement (full account audit + initial input/recommendations) to evaluate experience and how the collaboration works in practice. If results are strong, this grows into ongoing ownership of creating, optimizing, and scaling the account long-term. Please include in your application: 1. Relevant experience with healthcare/medical/regulated industry Google Ads accounts 2. Case studies, screenshots, or references showing measurable results 3. Your approach to auditing an underperforming or unoptimized account 4. Availability and approximate hourly rate