Google Ads Expert for Travel & Hotel Booking Platform – German-Speaking Market

We are looking for an experienced Google Ads specialist with proven experience in the travel, hotel, or online booking industry to help us launch and optimize paid search campaigns for our hotel booking platform. Our platform targets primarily German-speaking customers in Switzerland, so experience with German-language Google Ads campaigns is very important. You should either speak German or have strong experience managing and optimizing campaigns for German-speaking markets. What we need: - Develop and implement a Google Ads strategy specifically for the travel/hotel booking industry - Set up and structure Search campaigns for relevant destinations, hotels, and high-intent travel keywords - Conduct keyword research specifically for the German-speaking Swiss market - Create and optimize German ad copy - Develop an appropriate bidding strategy focused on bookings, revenue and ROAS - Set up negative keywords and continuously improve traffic quality - Optimize campaigns based on booking and revenue performance - Advise us on campaign structure, budgets and scaling - Monitor performance after launch and continuously optimize campaigns - Review and validate our existing conversion tracking Conversion Tracking Our conversion tracking is already implemented. We do not need a complete tracking setup from scratch. We would like you to review the existing implementation and confirm that Google Ads receives the correct booking conversions and conversion values before campaigns are scaled. Who we are looking for We are specifically looking for someone who has hands-on Google Ads experience in travel, hotels, OTAs, accommodation booking, or a very similar industry. Please do not apply if your experience is mainly with generic e-commerce or local businesses. Travel advertising has its own search behavior, seasonality, destination structure, competition and booking funnel, and we are looking for someone who understands this. Experience with the Swiss market (CH) and German-language campaigns is a strong advantage. When applying, please include: - Examples of Google Ads accounts you have managed in the travel/hotel industry - Approximate monthly ad spend you managed - Results achieved (ROAS, CPA, booking volume, etc.) - Your experience with German-language campaigns - Your experience with the Swiss market, if applicable - How you would approach the initial launch of a new hotel booking platform We are looking for someone who can support us not only with the initial setup, but potentially also with ongoing optimization and scaling if the collaboration works well.