Google Ads + GoHighLevel CRM Automation Specialist

EverKind Senior Solutions | Phoenix Metropolitan Market EverKind Senior Solutions is seeking an experienced freelancer to build and configure the first phase of our digital lead-generation and follow-up system for the Phoenix metropolitan market. This is not simply a Google Ads management job and it is not a custom software-development project. We need a specialist who can combine: 1. Google Search lead-generation campaigns 2. Google Tag Manager and conversion tracking 3. GA4 / Google Analytics 4. HighLevel / GoHighLevel or a comparable CRM and automation platform 5. Lead-form and website integrations 6. CRM pipeline configuration 7. Basic email/SMS follow-up automation 8. Enhanced and/or offline conversion tracking 9. Lead-status and placement reporting 10. End-to-end testing and basic training About EverKind EverKind Senior Solutions helps seniors and families identify and compare appropriate senior living communities, including assisted living and memory care. Our service is provided at no cost to the senior or family. EverKind is compensated by participating senior living communities when a successful placement occurs. Our goal is not simply to generate clicks or large numbers of unqualified leads. We want to build a measurable system that helps us generate qualified prospective clients and ultimately completed senior living placements. Important: Our Intake-First Process EverKind does not want the marketing funnel built primarily around random inbound phone calls. Our preferred process is: 1. Prospect finds EverKind through Google Search or another marketing source. 2. Prospect visits the EverKind website or landing page. 3. Prospect learns about EverKind and our service. 4. Prospect completes a detailed intake form. 5. EverKind reviews the information. 6. A substantive consultation is scheduled and conducted. 7. Qualified clients move through community comparison, tours and placement. The intake form is important because it gives EverKind enough information to conduct an intelligent, productive consultation instead of beginning with an unstructured phone call. HighLevel / GoHighLevel Experience Strongly Preferred We strongly prefer a specialist experienced with HighLevel / GoHighLevel who can use an existing snapshot, funnel template, workflow library, CRM configuration, automation template, pipeline structure, or reusable account framework as the starting point and then customize it for EverKind. We do not want to pay custom-development rates to recreate standard CRM, funnel, form, calendar, email, SMS, pipeline, or automation functions that already exist within HighLevel or another established platform. If you already have proven HighLevel snapshots or reusable configurations that can materially reduce setup time and cost, please tell us. The objective is to configure and customize proven technology, not build standard functionality from scratch. Phase 1 Scope Google Search Campaign Build an initial high-intent Google Search campaign targeting prospective senior living clients throughout the Phoenix metropolitan Valley. Initial focus will include searches related to: • Assisted living • Memory care • Senior living • Senior living near me • City-specific assisted living and memory-care searches • High-intent searches from seniors and family decision-makers The campaign should include: • Keyword research • Campaign and ad-group structure • Negative keywords • Ad copy • Location targeting • Conversion strategy • Search-term monitoring plan • Initial optimization recommendations The initial advertising budget is expected to be relatively modest, so preventing wasted spend is important. Conversion Tracking We need accurate tracking from the beginning. The freelancer should configure, as appropriate: • Google Tag Manager • GA4 • Google Ads conversion tracking • Intake-form completion tracking • Consultation conversion tracking • Enhanced conversions • Offline conversion tracking where appropriate • Qualified-lead status • Completed placement status Ultimately, we want to understand the path from: Google ad → website/landing page → intake form → consultation → qualified client → placement We care substantially more about the cost per completed placement than cost per click. CRM and Back-Office System EverKind needs a simple visual CRM that functions as the operating work queue for prospects and active clients. The system should be easy to use on both desktop and mobile. Possible pipeline stages include: 1. New Intake / Needs Review 2. Awaiting Contact 3. Consultation Scheduled 4. Active Client 5. Touring / Comparing Communities 6. Needs Follow-Up 7. Placed 8. Inactive / Closed The freelancer should configure an intuitive system that allows EverKind users to easily move clients between stages. For each placed client, the record should also include a simple Payment Status section with a dropdown for Paid / Unpaid / Pending, plus the payment date and payment method (such as Check, ACH/EFT, or Other). Required Back-Office Functions • Mobile-friendly CRM pipeline • Client/prospect status • Last-contact date • Next-follow-up date • Responsible person or owner • Notes • Tasks • Today / Overdue follow-up view • Internal reminders • Consultation reminders where appropriate • Placement/closed status • Placement payment tracking: Paid / Unpaid / Pending dropdown, payment date, and payment method (Check / ACH-EFT / Other) • Basic dashboard/reporting • Ability to preserve client history • End-to-end testing • Basic training for EverKind users Follow-Up Automation We want automation to support the human relationship, not replace it. The system should be able to: • Send appropriate initial acknowledgments • Send basic prospect follow-up • Create internal reminders • Track next actions • Stop or change automated prospect messages once a person becomes an actively managed EverKind client • Stop inappropriate marketing communication when a client is placed or closed • Encourage a next-follow-up date for active clients so no one falls through the cracks The system needs to recognize the difference between someone who is still awaiting engagement and someone who is actively working with EverKind. What We Are NOT Looking For • A general virtual assistant • Someone who only knows how to create Google Ads • A large traditional marketing agency • A custom software-development project • An expensive custom CRM build • Someone who automatically wants to replace our existing website • Someone who relies on jargon rather than explaining their work clearly We are specifically looking for an experienced implementer who can connect proven tools into a practical, measurable system. Experience We Want Please apply only if you have direct experience with several of the following: • Google Search lead generation • Local-service or high-intent lead generation • Google Ads • Google Tag Manager • GA4 • HighLevel / GoHighLevel • CRM pipeline configuration • Marketing automation • Lead forms • Email/SMS workflows • Enhanced conversions • Offline conversion tracking • Landing-page conversion optimization • Negative-keyword management • Search-term optimization Experience with senior living, healthcare, home services, or other high-value local lead-generation businesses is helpful but not required. Please Answer These Questions in Your Proposal 1. Relevant Experience Please provide 2–3 examples of Google Search lead-generation systems or campaigns you personally built. Briefly explain your role in each. 2. HighLevel Experience How much experience do you have with HighLevel / GoHighLevel? Do you currently have any snapshots, funnels, workflows, pipelines, or reusable configurations that could reduce the setup time and cost of this project? If yes, briefly explain what you would reuse versus what you would customize specifically for EverKind. 3. Recommended Platform Would you recommend HighLevel for this project? If you recommend another platform instead, explain why it would be better for EverKind. 4. Tracking Explain briefly how you would track this funnel: Google ad → website/landing page → intake-form completion → consultation → qualified client → completed placement. Please specifically mention whether you have personally implemented Google Tag Manager, enhanced conversions, and offline conversions. 5. CRM / Automation Explain how you would configure the CRM so automated prospect follow-up changes or stops when the person becomes an actively managed EverKind client. 6. Google Ads EverKind intends to begin with a deliberately small, controlled Google Ads budget focused on high-intent assisted living and memory care searches within the greater Phoenix / Arizona Valley market. The initial objective is approximately 1–4 completed placements per month, not high lead volume. The campaign should be structured to minimize wasted spend, prioritize qualified intake activity, and generate enough data to learn what is working before advertising is expanded. 7. Existing Website Please confirm that you are comfortable integrating with and improving an existing website/funnel rather than automatically recommending that an entirely new website be built. Quote Requirements A. Phase 1 Build — Fixed Price Include your fixed-price quote for the complete initial setup and implementation described above. Please identify what is included and any major item you believe is outside the scope. B. First Month Google Ads Management / Optimization Provide a separate price for initial campaign management and optimization during the first month after launch. C. Optional Ongoing Monthly Management Provide your optional monthly price for continued Google Ads optimization, tracking oversight, and reasonable system maintenance after the initial phase. Because EverKind intends to begin with a controlled, low-volume campaign, please also provide your leanest practical ongoing-management or limited/as-needed support option rather than assuming a high-touch monthly retainer. We are not committing to ongoing monthly management as part of the initial hire. Any ongoing support should be scalable and cost-conscious, with fees appropriate to the actual lead volume and workload.