Google Ads & Local Search Audit

Independent Google Ads & Local Search Market Audit I'm looking for an independent consultant to perform a one-time audit. This is not a management opportunity and I am not looking to hire an agency. I need an objective, evidence-based analysis of our Google Ads, Local SEO, Google Business Profile, search demand, competitive landscape, and lead generation performance. All conclusions must be supported by data. Your role is to determine whether changes in our business are primarily the result of market demand, increased competition, advertising performance, local SEO, Google Business Profile performance, or internal execution. I am looking for facts supported by evidence—not opinions or a proposal to manage my account. Deliverables Compare search demand (2024 vs. 2025 vs. 2026). Evaluate Google Ads and Performance Max. Review negative keywords. Review search term quality. Evaluate Google Business Profile performance. Evaluate Local SEO. Compare competitors. Estimate market share. Prioritize recommendations by expected business impact. Required Final Report Your final report must include: A one-page Executive Summary suitable for presentation to ownership. Every conclusion must be supported by data, screenshots, reports, or other objective evidence. Rank each contributing factor from highest to lowest impact on our business performance, including: Market demand Competition Google Ads management Performance Max campaigns Google Business Profile Local SEO Website conversion performance Internal sales or operational factors (if applicable) For each finding, assign a confidence level (High, Medium, or Low) and explain why. Prioritize recommendations based on expected business impact, estimated implementation effort, and expected return on investment. Identify any conclusions that cannot be reached because of insufficient data. The purpose of this engagement is to determine, as objectively as possible, why our business performance has changed and what actions will have the greatest measurable impact going forward. Required Qualifications Please do not apply unless you meet all of the following requirements: You have personally managed and audited Google Ads accounts with annual ad spend exceeding $250,000. You have extensive experience with Google Business Profile, Local SEO, and Performance Max. You have experience analyzing competitive markets and search demand using industry tools. You are comfortable telling a client they are wrong if the data supports a different conclusion. This engagement is for an independent audit only. Do not submit a proposal if your primary goal is to sell ongoing marketing or management services. To confirm you have read this entire job posting, begin the first line of your proposal with the words "PURPLE PENGUIN" in all capital letters. Proposals that do not follow this instruction will not be considered. Your proposal should reflect your own experience and your specific approach to this audit. Generic, templated, or copy-and-paste proposals will not be considered.