Google Ads Media Buyer | DTC Apparel Brand

We're a fast-growing (but lean!) DTC apparel brand with a high-performing team and a strong creative pipeline. We run paid media across Google, Meta, TikTok, and other platforms, and we're looking for a sharp Google Ads specialist to own our search and shopping campaigns. The Opportunity We're looking for a Google Ads media buyer to take over day-to-day management of our Google Ads account. You will be our go-to Google expert -- responsible for optimizing spend, refreshing creative assets, and hitting ROAS targets. This is a long-term freelancer engagement with consistent monthly work. **What You'll Manage** - Campaign optimization: PMax, branded search, non-brand search, shopping, and brand video campaigns - Budget pacing and reallocation across campaign types (current total daily budget: $150-200/day) - Creative asset refreshes: updating image extensions, headlines, sitelinks, and video assets with new creative from our content team - Performance monitoring: tracking ROAS, CPA, CVR, and conversion volume using third-party attribution as our primary benchmark - Google Ads / GA4 / GTM hygiene: ensuring tags fire correctly, conversion tracking is accurate, and data flows properly - Regular testing: launching new assets, copy variations, and audience signals; pausing underperformers quickly - Clear reporting: weekly updates on performance, budget pacing, and what you're testing next Our Tech Stack - Shopify - Google Ads, Google Analytics 4, Google Tag Manager - Triple Whale (attribution / ROAS reporting) - Google Workspace for communication and reporting What We're Looking For - 2+ years hands-on Google Ads experience for DTC e-commerce brands, preferably with women's apparel - Proven track record managing PMax and shopping campaigns profitably - Comfortable with $3K-$6K/month ad budgets and accountable for ROAS targets - Experience with Triple Whale, Northbeam, or similar third-party attribution tools - Strong eye for creative performance: you know what ad imagery and headlines convert - Detail-oriented about asset hygiene: you audit old ads, extensions, and landing pages regularly - Excellent written communication: you report proactively, flag issues early, and keep the team in the loop - Bonus: experience with swimwear and intimates, or female-focused DTC brands Engagement & Rate Structure We operate on a seasonal rate model given our category. We'd look for a freelancer who would be comfortable proposing a flat-rate retainer for in-season + off-season. In-season = January - July, off-season = August - December. We expect 8-15 hours/month during peak season and 4-8 hours/month during off-season. We're open to a 6-month initial commitment with a performance review at month 3. Communication - Slack or email for quick questions - Weekly async performance update (Google Doc or email summary) - Start date: ASAP To Apply Please include: 1. Two or three DTC brands you've managed Google Ads for (budget ranges and ROAS results if you can share) 2. A brief note on how you approach PMax vs. shopping vs. search campaign strategy 3. Your process for creative asset refreshes (how often, what you check, how you communicate new assets to launch) 4. Whether you have experience with Triple Whale or similar attribution tools 5. Whether you're comfortable with a seasonal/non-seasonal rate structure and your proposed monthly rates for each tier Please do not apply with generic agency proposals. We're looking for a dedicated individual freelancer who wants a steady, long-term engagement with a growing brand.