Google Ads & Merchant Center Audit for Ecommerce Store

Job Description: We're looking for an experienced Google Ads specialist to review our ecommerce Google Ads account and Google Merchant Center setup, and identify what's holding back performance. We want a clear, actionable audit, not just a list of problems, but specific fixes we can implement or have you implement. What we need reviewed: Google Ads account structure, including Shopping, Performance Max, and Search campaigns Campaign settings, bidding strategy, and budget allocation Conversion tracking accuracy across GTM, GA4, and Google Ads conversion actions Keyword targeting, negative keywords, and search term waste Google Merchant Center feed health, including disapprovals, warnings, and missing attributes Product title and description optimization for Shopping performance Account structure issues limiting scale or increasing cost per conversion Deliverables: A written audit covering account health, feed health, and top opportunities for improvement Prioritized list of fixes ranked by expected impact A short call to walk through findings, optional but preferred Ideal candidate: Proven experience managing Google Ads for ecommerce brands specifically, not just lead gen Hands on experience with Google Merchant Center feed troubleshooting Comfortable auditing GTM and GA4 conversion tracking setups Can point to real ecommerce accounts you've managed, with results Please include 1 to 2 examples of ecommerce Google Ads or Shopping accounts you've worked on, along with results, when you apply. Tags: Google Ads, Google Shopping Ads, Performance Max Campaigns, Google Merchant Center, Conversion Tracking, Google Tag Manager, Google Analytics 4 (GA4), Ecommerce Marketing, PPC Campaign Setup & Management, Campaign Optimization