Google Ads / PPC Expert Needed for Roadside Assistance

Job Description We are looking for an experienced Google Ads specialist to build and optimize local lead-generation campaigns for our roadside assistance business. CRITICAL REQUIREMENT: This campaign is strictly for road services (e.g., jump-starts, lockouts, fuel delivery, tire changes and towing).Because the roadside/towing niche is highly competitive and plagued by accidental clicks, we need a specialist who already understands how to strictly control ad spend and maximize phone calls. You must already possess a mature, proven master negative keyword list to eliminate towing-related searches from day one. Responsibilities: Build out high-converting, mobile-focused Call-Only or Search campaigns targeted to our local service radius. Optimize bidding strategies to prioritize immediate phone calls over form fills. Set up clean conversion tracking so we can easily attribute revenue to specific keywords. Requirements: Proven track record running successful Google Ads for emergency/local service. Deep understanding of geographic targeting and budget preservation in high-CPC (Cost-Per-Click) environments. Clear communication and transparent reporting. To Apply, Please Answer These Questions: What specific strategies do you use to stop Google from blending "roadside assistance" search intent with "towing" search intent? Do you have a ready-to-use master negative keyword list for the towing/automotive niche? Briefly describe your experience managing high-intent, emergency call-only local campaigns. WE WILL INTERVIEW IN A MEETING BEFORE SELECTING A CANDIDATE. IF YOU CANNOT INTERVIEW DO NOT APPLY!