Google Ads PPC Specialist B2B Lead Generation

We are a video production company based in San Diego looking for an experienced Google Ads specialist to help us build and optimize a profitable lead generation campaign. We are specifically looking for someone experienced with Google Search Ads for high ticket B2B service businesses, not general ecommerce or low ticket lead generation. Our average project is approximately $2,500 to $3,000, with larger projects reaching $5,000+. Our primary services include: • Corporate video production • Event and conference videography • Customer testimonials • Corporate interviews • Commercial and branded content Our initial goal is to test approximately $2,000/month in ad spend in the San Diego market and determine whether Google Ads can become a scalable acquisition channel. We care about qualified leads, booked calls, CAC and closed revenue, not simply clicks or cheap form submissions. We need help with: • Campaign strategy and structure • Keyword and competitor research • Negative keyword strategy • Search ad creation • Conversion tracking • Google Analytics / Tag Manager setup where needed • Landing page recommendations • Lead quality tracking • Ongoing optimization during the initial test • Ideally, tracking qualified leads and closed customers back into Google Ads When applying, please answer these questions: 1. Have you managed Google Ads for B2B service businesses with $2,000+ average transactions? 2. Please provide examples. 3. What CPL and CAC have you achieved for comparable clients? 4. If you had approximately $2,000/month to advertise a video production company in San Diego, how 5. would you approach the initial campaign? 6. How would you prevent low budget, consumer and irrelevant leads from wasting ad spend? 7. How do you track the difference between a form submission, qualified lead and actual paying customer? 8. What would you consider a successful first 60 days for an account like ours? We are looking for someone who specializes in Google Ads and PPC, particularly Search campaigns. If the initial test performs well, we would like this to turn into an ongoing relationship as we increase ad spend and expand into additional markets.