Google Ads Search & Retargeting Specialist (B2B)

We're looking for an experienced Google Ads Specialist to help generate qualified demo bookings through high-intent B2B campaigns. Success in this role will be measured by the quality of qualified demo bookings generated, not simply campaign metrics. This is more than a campaign management role. We're looking for someone who understands the bigger picture and can think strategically while executing within our existing marketing strategy. You'll work closely with our CEO and Marketing Team to build, launch, optimize, and continuously improve Google Search and Retargeting campaigns focused on generating qualified demo bookings, not simply increasing lead volume. Responsibilities: Build and manage high-intent Google Search campaigns. Develop and maintain comprehensive negative keyword lists. Build and optimize Google Retargeting campaigns. Verify conversion tracking before campaign launches. Optimize campaigns for qualified opportunities rather than lead volume. Continuously refine targeting to improve the quality of demo bookings and overall campaign performance. Provide weekly reporting including campaign performance, qualified opportunities, and key learnings. Collaborate closely with the CEO while taking ownership of campaign strategy, execution, and optimization. Requirements: 3+ years of hands-on experience managing Google Ads campaigns for B2B service businesses. Strong understanding of audience targeting, keyword strategy, and search intent in B2B environments. Experience building and optimizing high-intent Search campaigns. Experience with Google Retargeting campaigns. Experience validating conversion tracking before scaling campaigns. Ability to think strategically about targeting, messaging, and campaign performance, not just campaign execution. Familiarity with Google Ads policies, particularly for healthcare, supplements, or other regulated industries. Native or fluent English. Integrity and honesty. Self-starter mentality. Ability to work independently. Strong communication skills. Organized, analytical, and deadline-driven. Bonus Points: Experience marketing agencies, consulting firms, or professional service businesses. Experience with Google Tag Manager, Google Analytics 4 (GA4), and Looker Studio. Experience with HubSpot, Salesforce, or other CRM platforms. Experience optimizing campaigns around qualified demo bookings, sales opportunities, or revenue rather than lead volume. Hours: 8–12 hours per week. Video Submission Required: To be considered, please submit a 3-minute Loom video answering the following questions: Why are you interested in this position? What does your ideal work environment look like? What are your strengths? Where do you see yourself in 5 years? IMPORTANT: Applications submitted without a video will be automatically archived and will not be considered. Our Values Integrity: Do the right thing, always. Courage: Speak truth, take risks, and challenge yourself. Inertia: Keep moving forward. Don't wait to be told. Respect: For others, the craft, and the mission. Pivot: We adapt quickly when the data or situation changes. If you're someone who enjoys building high-performing B2B campaigns, thinks beyond campaign execution, and wants to help generate qualified demo bookings, we'd love to hear from you.