Google Ads Search Specialist for Legal Lead Generation

We need an experienced Google Ads specialist to build, launch, and manage two Search campaigns for a California law firm. The initial campaigns will focus on high-intent searches related to Jeep 4xe and Mercedes-Benz EQB recalls, defects, Lemon Law claims, vehicle buybacks, and compensation. The initial media budget will be approximately $100 per day. A separate analytics specialist will configure conversion tracking and offline lead imports, and a Drupal programmer will build the landing pages. Your responsibility will be the Google Ads strategy, campaign build, launch, and ongoing optimization. The initial work includes: * Reviewing search volume and CPC estimates * Conducting keyword and search-intent research * Building and organizing two initial Search campaigns and their ad groups * Writing responsive search ads and assets * Developing campaign, ad-group, and cross-model negative keywords * Recommending initial bids and budget allocation * Reviewing landing pages for search relevance * Importing the campaigns through Google Ads Editor * Monitoring search terms, bids, spend, and lead quality after launch * Optimizing toward qualified leads and retained cases rather than raw clicks or form submissions The campaigns will initially use Search only, with exact- and phrase- match keywords. Search Partners, Display, Performance Max, and broad match will not be used at launch. Campaigns must be built as paused and may only be enabled after the landing pages and conversion tracking have passed testing. We anticipate approximately 8–15 hours for the initial research and campaign build, with the opportunity for ongoing management and optimization based on the quality of the work, campaign performance, and overall working fit. We are hiring immediately and need the campaigns ready for review by August 8. Please describe a recent Google Ads lead-generation campaign you personally managed and explain how you evaluated lead quality rather than relying only on platform conversion totals.