Google Ads Specialist Needed for Electrical Services Business – UK

We are a UK-based electrical services company looking for an experienced Google Ads specialist to help us generate more qualified phone calls and service enquiries from customers in our local area. We already have a Google Ads account, but we want someone who can review the current performance, identify wasted spend, and improve the campaigns with a strong focus on generating real electrical service leads rather than just clicks. ### What we need: * Audit and optimize our existing Google Ads account * Improve campaign and ad group structure * Research high-intent electrical service keywords * Add and regularly update negative keywords * Improve ad copy and CTR * Optimize location targeting for our service areas * Review bidding strategy and budget allocation * Reduce unnecessary CPC and cost per lead * Set up or fix conversion tracking for phone calls and enquiry forms * Provide recommendations for our landing page if needed ### Services we want to advertise may include: * Emergency electrician * Electrical repairs * Fault finding * Fuse board/consumer unit replacement * Electrical installations * Lighting installation and repairs * Residential electrical services * Commercial electrical services We are looking for someone who has previous experience managing Google Ads for local service businesses, ideally electricians, plumbers, HVAC, roofing, or similar industries. Please include a short explanation of how you would approach the account in the first few weeks and any relevant local service Google Ads experience you have. This could become an ongoing opportunity for the right person if we see good results.