Google Ads Specialist – Slow Fashion Women’s Apparel

We are seeking a highly skilled Paid Ads Specialist with proven experience in women’s apparel, specifically within slow fashion or sustainable brands. This role is focused on driving profitable growth through thoughtful, data-driven campaigns across Meta, Google, and Pinterest. We are not a fast fashion brand. We prioritize craftsmanship, sustainability, and long-term customer relationships. The ideal candidate understands how to market quality, story, and intention — not discounts and volume. **Responsibilities** • Develop and manage paid ad campaigns across Meta, Google, and Pinterest • Build full-funnel strategies focused on brand awareness, customer acquisition, and retention • Ability to design and create ad assets in-house, including static graphics, short-form video, and performance-driven creatives • Collaborate with me, the founder, to align messaging with brand voice and seasonal launches • Manage and optimize budgets carefully with a strong focus on ROAS and profitability • Analyze performance metrics and adjust campaigns based on real-time data • Test new audiences, creatives, and scaling strategies while maintaining efficiency **Qualifications** • Proven track record running paid ads for women’s apparel brands • Experience working with slow fashion, sustainable, or values-driven brands strongly preferred • Ability to create ad creatives independently (graphic design and short-form video editing required) • Strong understanding of customer acquisition cost, lifetime value, and scaling strategies • Comfortable working with lean budgets and maximizing efficiency • Ability to work independently while collaborating closely with a small team This role is ideal for someone who thrives in a focused, entrepreneurial environment and understands how to grow a brand thoughtfully rather than aggressively. In short, I am looking for a long-term partner to grow with the company. Compensation includes base pay, with commission-based incentives available after three months based on performance. If you have experience growing sustainable fashion brands through strategic paid advertising and creative testing, we’d love to hear from you.