Google Ads Specialist for Digital Services Lead Generation

We are a Saudi-based digital services company looking for an experienced Google Ads specialist to manage and optimize our advertising campaigns. Our services include website development, mobile app development, visual identity and branding, e-commerce solutions, and other digital services. The main goals are to generate qualified leads, improve conversion rates, increase lead quality, and reduce the cost per acquisition. Scope of Work: - Conduct a complete audit of our existing Google Ads account and campaigns. - Identify the reasons behind low conversions or poor-quality leads. - Create, restructure, and optimize campaigns for each service. - Research keywords, search intent, and competitors. - Continuously monitor search terms and add negative keywords. - Write and improve ad headlines, descriptions, and assets. - Optimize locations, devices, schedules, budgets, and bidding strategies. - Review landing pages and provide recommendations to improve conversions. - Connect Google Ads with Google Analytics 4 and Google Tag Manager. - Set up and test conversion tracking for: - Contact form submissions - WhatsApp clicks - Phone calls - Email clicks - Other important website actions - Prevent duplicate, fake, or inaccurate conversions from being counted. - Improve traffic quality and reduce the cost per qualified lead. - Perform weekly campaign optimizations. - Provide regular reports showing ad spend, clicks, conversions, conversion rate, cost per conversion, and lead quality. - Define clear KPIs and compare performance monthly. - Recommend improvements for service pages or landing pages when required. Preferred Experience: - Proven experience managing Google Ads campaigns for digital agencies, website development companies, branding agencies, app development companies, or technology service providers. - Experience targeting the Saudi market. - Strong experience with Google Analytics 4, Google Tag Manager, conversion tracking, and lead generation campaigns. - Ability to communicate clearly and provide practical recommendations. Please include examples of previous campaigns, results achieved, average cost per lead, and industries you have worked with. All campaigns, tracking codes, accounts, data, and related assets must be created within our accounts and remain under our full ownership. This is an ongoing hourly position, starting with an account audit, campaign restructuring, and conversion tracking setup.