Google Ads Specialist for Personal Injury Law Firm (PPC Expert)

Our personal Injury law firm is seeking an experienced Google Ads Specialist with a proven track record in legal lead generation, particularly within the personal injury industry. Our goal is to generate high-quality case leads while maximizing return on ad spend through strategic campaign management, ongoing optimization, and data-driven decision-making. Responsibilities: Create, manage, and optimize Google Search, Performance Max, and Remarketing campaigns Develop high-converting keyword strategies focused on personal injury practice areas Conduct competitor and market research Write compelling ad copy that complies with Google's legal advertising policies Optimize bidding strategies, budgets, and campaign structures to maximize qualified leads Set up and maintain conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4) Monitor campaign performance daily and implement ongoing optimizations Improve Quality Score, reduce Cost Per Click (CPC), and lower Cost Per Qualified Lead (CPQL) Coordinate with our marketing team to optimize landing pages and improve conversion rates Provide weekly and monthly performance reports with actionable insights Required Qualifications: Minimum 3+ years managing Google Ads campaigns Demonstrated success managing personal injury or legal PPC campaigns Strong understanding of: Google Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion Tracking Call Tracking Experience managing monthly advertising budgets of $5,000–$50,000+ Excellent analytical and communication skills Ability to identify opportunities to increase lead quality while reducing acquisition costs Fluent written and spoken English Preferred Experience: Candidates with experience advertising any of the following are highly preferred: Personal Injury Car Accidents Truck Accidents Motorcycle Accidents Slip and Fall Wrongful Death Workers' Compensation Medical Malpractice Other legal services Key Performance Indicators (KPIs) Success in this role will be measured by: Increase in qualified personal injury case leads Lower cost per qualified lead Higher conversion rate Improved click-through rate (CTR) Improved Quality Score Positive return on ad spend (ROAS) When applying, please include the following: A brief introduction about yourself. Your experience managing Google Ads for law firms or personal injury attorneys. Examples or case studies demonstrating measurable results (sensitive information may be redacted). Your experience with GA4, GTM, and conversion tracking. The average monthly ad budgets you've managed. Your hourly rate. Your availability and time zone. Bonus Skills: Legal marketing experience Landing page optimization Local Service Ads (LSA) CallRail or similar call tracking platforms Microsoft Ads (Bing) SEO knowledge for law firms