Google Ads Specialist for a Polish Language School

Google Ads Specialist for a Polish Language School We are looking for an experienced Google Ads specialist for our Polish language school project. The school has been on the market for 6 years and already has a strong, well-performing Facebook Marketing channel (Meta Ads). Now we want to launch and grow the Google Ads channel, and we're looking for someone to own this direction end to end. What we expect: Conduct a detailed analysis of our website and current offer, along with our competitors and target audience, to identify our strengths and weaknesses and build them into the advertising strategy. Build a relevant, high-quality keyword semantic core and select the right negative keywords — the foundation for solid Search Engine Marketing and Pay Per Click Advertising. Develop the Google Ads strategy and campaign structure, covering PPC Campaign Setup & Management and full Google Ads Account Management — from setup through ongoing Campaign Optimization. Set up accurate conversion tracking via Google Tag Manager, Meta Tag Optimization and Google Analytics 4, and build out regular Conversion Reports and Web Analytics for transparent performance evaluation. Where relevant, work with Google Merchant Center and other Google Marketing Platform tools to expand reach. Focus not on click or lead volume, but on quality — build out Lead Generation and the Sales Funnel so leads actually convert into paying students. Work closely with our sales team to ensure leads are handled effectively. Continuously analyze results and drive Conversion Rate Optimization based on data, not guesswork, as part of a broader Marketing Strategy — applying Ecommerce Marketing and B2B Marketing principles where they fit our audience. We're looking for someone who thinks not just about clicks and leads, but about the final business outcome — paying students. We hope to find a specialist for long-term cooperation.