Google Digital Marketing & SEO Specialist – Local Professional Services

We are seeking an experienced Google Digital Marketing & SEO Specialist with at least 1–2 years of experience marketing local professional service businesses. Law firm experience is a plus, but not required. We are primarily looking for someone who understands how to use Google, SEO, local search, paid advertising, content, and analytics to generate qualified leads for a local service-based business. The ideal candidate has hands-on experience with Google Analytics, Google Search Console, local SEO, Google Business Profile, keyword strategy, and ideally Google Ads. You should be comfortable analyzing marketing performance, identifying opportunities, and making recommendations based on actual data. Experience working with law firms is highly valued, but we are also interested in candidates who have successfully marketed other local professional service businesses, including accounting firms, financial services companies, healthcare practices, consulting firms, real estate businesses, or similar organizations. Key Responsibilities Monitor website performance using Google Analytics and Google Search Console and provide actionable insights. Develop and implement local SEO strategies to improve search visibility and generate qualified leads. Conduct keyword research and implement on-page SEO and content optimization strategies. Optimize and maintain the firm's Google Business Profile and local search presence. Develop and execute digital marketing strategies across Google and other relevant channels. Monitor, manage, and optimize Google Ads and other paid advertising campaigns, as applicable. Track marketing KPIs, analyze campaign performance, and provide recommendations for improvement. Develop content strategies that support SEO, local search visibility, and lead generation. Manage and optimize social media presence across relevant platforms. Stay current on Google algorithm updates, SEO trends, local search best practices, and emerging digital marketing technologies. Qualifications 1–2 years of hands-on digital marketing and SEO experience focused on local professional service businesses. Strong understanding of Google Analytics and Google Search Console. Experience with local SEO and Google Business Profile optimization. Strong knowledge of keyword research, on-page SEO, and content optimization. Experience managing or supporting Google Ads campaigns is preferred. Experience analyzing website and marketing performance data. Proven ability to develop strategies focused on lead generation and measurable results. Strong written and verbal English communication skills. Highly organized with strong project management and time management skills. Ability to work independently while collaborating effectively with a remote team. Preferred Qualifications The following experience is preferred but not required: Experience marketing a law firm or other professional service business. Experience with Google Ads and Meta Ads. Experience with WordPress. Experience managing Google Business Profiles for multiple locations. Familiarity with legal CRMs such as Clio Grow, Lawmatics, or similar platforms. Experience creating content for social media, blogs, email campaigns, and websites. Experience designing marketing graphics and promotional materials using Canva. Experience using AI tools to improve marketing workflows, research, analytics, and content creation. Work Setup Remote / Virtual role Starting at 20 hours per week Opportunity to grow into a full-time position Must be available during one of the following schedules: 9:00 AM–5:00 PM EST, or 4:00 PM–12:00 AM EST What We're Looking For Data-driven marketer with strong analytical and strategic thinking skills. Strong understanding of how Google search and local SEO drive qualified leads. Results-oriented and focused on measurable marketing performance. Proactive and able to identify opportunities for improvement. Excellent attention to detail. Comfortable managing multiple marketing initiatives simultaneously. Strong communicator who can clearly explain marketing performance and recommendations. Someone who takes ownership of projects and continuously looks for ways to improve results. To Apply Please submit your resume and portfolio along with your proposal and answer the following questions: How many years of experience do you have in digital marketing and SEO for local professional service businesses? What types of local businesses have you marketed? What Google, SEO, analytics, and advertising tools are you most comfortable using? Describe a digital marketing or SEO strategy that generated measurable results for a previous client or employer. Do you have experience with Google Business Profile, local SEO, and Google Ads? Please share a link to your portfolio showcasing relevant work and your resume. Why You'll Love Working With Us We're a fast-growing, technology-driven law firm that believes great marketing starts with great people. We value creativity, ownership, data-driven decision-making, and continuous improvement. Here's what you can expect: A collaborative team that values your ideas and expertise. Autonomy to own projects instead of being micromanaged. Opportunities to learn, experiment, and grow your digital marketing skills. Access to modern tools and AI technology to help you work smarter. A supportive culture that encourages professional development. The opportunity to make a measurable impact—your work will directly contribute to the firm's visibility, lead generation, and continued growth.