Google Maps Landmark demarketing
Worldwide
We are seeking an experienced Local SEO and Online Reputation Management (ORM) specialist to execute a content demarketing strategy for an overcrowded natural landmark. Due to severe overtourism, illegal parking, littering, and fire hazards affecting the local community, our goal is to manage consumer expectations, balance the attraction's perceived appeal, and slow down mass influxes. Current Metrics: Rating: 4.5 / 5 stars. Total reviews: 136 Key Responsibilities: Google Maps Sentiment Balancing: Update and balance the local sentiment on Google Maps using real, high-trust user profiles. You will highlight realistic drawbacks based on provided factual descriptions and raw on-site photos (e.g., severe overcrowding, strict local rules, heavy fines, lack of parking, trash issues).Off-Page Strategic Content Placement: Publish realistic reports, travel warnings, and community-focused reviews on trusted third-party websites, travel blogs, or local forums to shift the search intent away from "casual mass tourism." Google Business Profile Adjustment: Provide recommendations on tweaking categories or attributes within the profile to naturally suppress accidental/casual discovery traffic. What We Provide: Authentic factual bullet points regarding local community impact. Real, unedited photos showing the actual state of the landmark (crowds, narrow roads, littering). Requirements: Proven track record in Local SEO, Reputation Management (ORM), or Digital Demarketing.Access to realistic, high-authority localized Google accounts to ensure organic integration.Understanding of how Google Maps algorithms handle user-generated content.
- Less than 30 hrs/weekHourly
- < 1 monthDuration
- IntermediateExperience Level
- Remote Job
- One-time projectProject Type
Skills and Expertise
Activity on this job
- Proposals:Less than 5
- Last viewed by client:3 weeks ago
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesStaten Island7:29 AM
- $200 total spent1 hire, 0 active
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