Google & Meta Ads Audit, Pixel Setup, Retargeting and Optimization

A major priority is properly configuring our Meta Pixel and creating an effective retargeting strategy. Although we have been advertising for some time, nobody has yet established reliable retargeting for our business. The selected specialist must be able to: • Audit our existing Meta Pixel and determine whether it is installed and firing correctly • Correct or reinstall the Pixel if necessary • Configure and test the appropriate conversion events • Evaluate and implement Meta Conversions API if appropriate • Create Custom Audiences for website visitors, Facebook and Instagram engagement, video viewers, and other relevant activity • Build retargeting campaigns for people who have visited our website or engaged with our content but have not yet contacted us • Create sensible audience exclusions so we are not wasting money advertising to people who have already converted • Develop Lookalike Audiences based on our strongest available customer and engagement data • Verify that events are not duplicated and that reporting is accurate • Explain how we can measure whether retargeting is generating qualified inquiries and appointments Please describe your direct experience configuring Meta Pixel, conversion events, Conversions API, Custom Audiences, Lookalike Audiences, and retargeting campaigns. We are not looking for someone who only creates ads; we need someone who can ensure the tracking and retargeting foundation is functioning correctly. Budget and Potential Ongoing Work The initial project budget is $300. This should include the Meta Pixel and tracking audit, a clear explanation of the findings, and implementation of the agreed-upon priority corrections and retargeting setup. If the initial project is successful, we would like to establish an ongoing relationship at approximately $300 per month. The monthly retainer would cover regular monitoring and optimization of our Google and Meta advertising, retargeting and audience refinements, tracking verification, budget recommendations, and a concise monthly performance report. This is not intended to be a full-time position or require daily campaign management. However, we do expect proactive oversight, clear communication, and timely action when campaigns are wasting money or not performing properly. We welcome qualified applicants worldwide. Please confirm in your proposal that the initial $300 project and potential $300 monthly retainer are workable for you.