Google + Meta Ads Media Buyer for Accounting & Tax Lead Generation

Posted last week

Worldwide

Summary

Google & Meta Ads Media Buyer for Accounting & Tax Lead Generation We are a growing digital marketing agency looking for an experienced media buyer to help us generate qualified leads for bookkeeping, accounting, CPA, and tax firms. We are looking for someone who can manage the entire paid advertising process, including: * Google Ads and Meta Ads campaign setup and management * Lead generation strategy and campaign optimization * Meta Pixel, CAPI, Google conversion tracking, and GA4/GTM setup * Landing page and funnel optimization * Tracking CPL, booked appointments, lead quality, and customer acquisition costs * Troubleshooting tracking and attribution issues Experience specifically generating leads for accountants, bookkeepers, CPAs, or tax firms is highly preferred. GoHighLevel experience is a major plus. We would love to find someone who can also help build the backend lead nurturing system, including CRM pipelines, SMS/email follow-up, appointment booking, and automations. This is intended to be a long-term relationship. As we acquire more clients, there will be opportunities to manage additional ad accounts and take on a larger role within the agency. When applying, please answer: 1. Have you run Google or Meta Ads for accountants, bookkeepers, CPAs, or tax firms? What results did you achieve? 2. What CPL or cost per booked appointment were you able to achieve? 3. What experience do you have setting up pixels, CAPI, Google conversion tracking, GA4, or GTM? 4. Do you have experience with GoHighLevel or similar CRM/automation platforms? 5. Please share any relevant case studies or campaign results. IMPORTANT: Start your application with "ACCOUNTING LEADS" so we know you read the entire posting. We are looking for someone who understands the full lead generation funnel, not just how to run ads: Ad → Landing Page → Lead → CRM → Follow-Up → Appointment → Customer

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Lead Generation Analysis
Activity on this job
  • Proposals:20 to 50
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since May 24, 2020
  • United States
    Redlands12:12 PM
  • $9K total spent
    39 hires, 11 active
  • 812 hours
  • Individual client

Explore similar jobs on Upwork

Relationship Management
Partnership Development
Lead Generation
Social Media Marketing
Marketing Strategy
Taboola
Native Advertising
Ecommerce
Lead Generation
Media Buying
Performance Marketing
Campaign Setup
Campaign Management
Programmatic Campaign
Marketing Campaign Setup & Implementation

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo