Google Tag Manager / Conversion Tracking Auditor (Zoho One Experience Required)

Job Description: We're looking for a Google Tag Manager and conversion tracking specialist to audit our current setup and make sure everything is firing correctly and reporting accurate data. We run Google Ads campaigns that feed leads into Zoho One (our CRM/recruiting suite), and we need someone to verify the full tracking chain — from ad click, through GTM, to conversion event, to CRM record — is clean and accurate. Scope of work: Audit our existing Google Tag Manager container (tags, triggers, variables) Confirm Google Ads conversion actions are firing correctly and not duplicating, misfiring, or missing events Verify GA4 event tracking aligns with GTM setup Trace lead/conversion data flow from Google Ads into Zoho One and confirm records match up (no drop-off, no duplicates, correct attribution) Identify any broken, outdated, or misconfigured tags/triggers Document findings: what's working, what's broken, and recommended fixes Implement fixes (or provide a clear punch list if you prefer we handle implementation ourselves) Ideal skills/experience: Strong hands-on experience with Google Tag Manager Google Ads conversion tracking (including offline/CRM conversion imports) GA4 event tracking Hands-on experience with Zoho One required (please specify which module — Recruit, CRM, etc. — you've worked with) Comfortable using GTM Preview mode, GA4 DebugView, and Google Ads diagnostics to trace issues Clear communicator — we want a written audit report, not just fixes made silently Deliverable: A written audit report of current tracking setup (what's correct, what's broken) plus either implemented fixes or a prioritized list of recommended fixes.