Graphic Designer — Static Meta Ads for Premium Fashion Brand

Graphic Designer, Static Meta Ads for Premium Fashion Brand About Us European premium menswear brand. Our visual world is cinematic and restrained, heavy on black and white, closer to Loewe or Nike storytelling than typical streetwear. We’re launching a hero outerwear piece this season and running a summer clearance alongside it, and we need static ad creatives for both. What We Need Static Meta ad creatives (90%+ static, occasional simple motion) across three functions: 1. Summer Sale (30 to 40% off), a significant part of this work but not all of it We’re clearing summer and transitional stock at 30 to 40% off. These ads need to communicate a real discount clearly and drive conversion, but they must still look like our brand. That means: • Clean typography led sale communication, not loud badges or red banners • No countdown timers, no “HURRY,” no starburst graphics • Discount stated plainly and confidently, the product still does the work • Think how Aimé Leon Dore or Nude Project handle a sale, not how a fast fashion brand does it If you can only make discount ads look cheap, this isn’t the right fit. The challenge here is making a 40% sale still feel premium. 2. TOF (awareness, cold) • Story led lifestyle and campaign imagery • Minimal text, strong typography, brand first • Built to stop the scroll without looking like an ad 3. BOF (retargeting, conversion) • Product focused, clear offer and CTA • Detail shots, material and spec callouts • Direct, but not urgency driven Responsibilities • Deliver static ads in 1080x1350 (feed) and 1080x1920 (story) • Research competitor and category ads (Meta Ad Library, Foreplay or similar), identify what’s actually running long term, and adapt winning structures to our brand rather than copying them • Build reusable Figma templates so future drops and sales are fast • Take our raw assets (product photos, on body, campaign imagery) and turn them into polished ads • Deliver 3 to 5 variations per concept for testing • Iterate quickly on feedback Requirements • Portfolio with premium fashion or lifestyle design work • Expert in Figma and Adobe (Photoshop, Illustrator) • Proven Meta static ads that have run at scale • Demonstrable competitor ad research process, tell us how you find winning ads • Strong typography and layout discipline • Editable, organised files with named layers and swappable components • 24 to 48 hour turnaround Nice to Have • Experience with premium or luxury brands specifically • CRO understanding • Basic motion for occasional animated variants How to Apply Send: 1. Portfolio (fashion or luxury preferred) 2. 2 to 3 Meta static ads you’ve made, with performance context if you have it 3. One sale or discount ad you’ve designed that still looked premium. This is the most important one 4. One competitor ad you’d call “winning” and why 5. Your rate (hourly or per project) Skip generic cover letters, we read the work first.